舍得酒业：坚持品牌向上、渠道向下、全面向C策略，积极布局低度酒市场

市场资讯09-04

有投资者在互动平台向舍得酒业提问：“公司的老酒战略是核心差异化优势，请问在老酒战略2.0阶段，除了目前成功的品味舍得、沱牌T68等产品线，公司如何进一步利用庞大的老酒储备，在更多价格带或产品类型上实现价值释放？是否会考虑推出更多像舍得自在这样融合老酒资源与创新消费趋势的产品？”针对上述提问，舍得酒业回应称：“投资者您好！公司高度重视产品研发投入，积极布局低度酒市场，坚持品牌向上、渠道向下、全面向C...

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