京东全球购七夕团播圆满收官：双团PK获400万点赞实物打赏开辟“内容+电商”新路径

证券日报2025-08-29

本报讯（记者袁传玺）日前，京东全球购七夕双团团播正式落下帷幕。数据显示，此次“梦华录系列”古风女团与“厚海H-one”现代男团的同步直播，两大直播间单晚总点赞数超400万，仅活动当晚就带动直播间实现了数万名粉丝的增长，以高互动量与高转化潜力，为京东开启品质团播试水交出了一份亮眼答卷，更推动“内容+电商”深度融合取得阶段性成果，成为今年七夕消费市场的一大亮点。　　此次团播的另一大突破性意义，则在于...

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京东全球购七夕团播圆满收官：双团PK获400万点赞 实物打赏开辟“内容+电商”新路径

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京东全球购七夕团播圆满收官：双团PK获400万点赞实物打赏开辟“内容+电商”新路径