罕见！苹果、三星同时向小米发法律通知：要求停止争议营销

快科技2025-08-29

快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或...

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精彩评论

千里千诚
2025-08-29
千里千诚
多少年了，不都是外国货看不起中国货吗？现在终于有国货敢嘲讽一下外国货了，虽然觉得有点搞笑，但还是觉得小米威武。
Link陛下
2025-08-29
Link陛下
丢人丢到国外去了
ryumine
2025-08-29
ryumine
说明是真的卷不动了，开始走法律途径笑死了
araihana
2025-08-29
araihana
垃圾公司小米
炒股买炸鸡
2025-08-29
炒股买炸鸡
笑死我了，苹果好意思说？当面他可是做了一整套贬低PC 微软的广告投放电视也是指名道姓的

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16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"policyRegulatory","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":472856961560760,"gmtCreate":1756475740799,"gmtModify":1756475742733,"author":{"id":"3504233675467893","authorId":"3504233675467893","name":"千里千诚","avatar":"https://static.tigerbbs.com/6c643456ecc450b9756d4710d75061a3","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3504233675467893","authorIdStr":"3504233675467893"},"htmlText":"多少年了，不都是外国货看不起中国货吗？现在终于有国货敢嘲讽一下外国货了，虽然觉得有点搞笑，但还是觉得小米威武。","listText":"多少年了，不都是外国货看不起中国货吗？现在终于有国货敢嘲讽一下外国货了，虽然觉得有点搞笑，但还是觉得小米威武。","text":"多少年了，不都是外国货看不起中国货吗？现在终于有国货敢嘲讽一下外国货了，虽然觉得有点搞笑，但还是觉得小米威武。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/472856961560760","repostId":2563017465,"repostType":2,"repost":{"id":"2563017465","kind":"news","pubTimestamp":1756455002,"share":"https://www.laohu8.com/m/news/2563017465?lang=zh_CN&edition=full","pubTime":"2025-08-29 16:10","market":"us","language":"zh","title":"罕见！苹果、三星同时向小米发法律通知：要求停止争议营销","url":"https://stock-news.laohu8.com/highlight/detail?id=2563017465","media":"快科技","summary":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。不过，小米目前尚未对此事作出回应。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。","content":"<html><body><article><p>快科技8月29日消息，据印度媒体报道，<strong><a href=\"https://laohu8.com/S/AAPL\">苹果</a>、<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>两家手机巨头罕见同时向<a href=\"https://laohu8.com/S/XIACY\">小米</a>发出法律通知，要求停止争议营销。据悉，此前<a href=\"https://laohu8.com/S/01810\">小米</a>在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。</strong></p><p>据知情人士透露，苹果与三星均已发出禁止令通知，<strong>反对<a href=\"https://laohu8.com/S/81810\">小米</a>在营销活动中存在的 “贬低性内容”。</strong></p><p><strong>所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件</strong>，要求某家公司立即停止被认定为非法或具有损害性的特定行为。</p><p>“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，<strong>“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”</strong></p><p>不过，小米目前尚未对此事作出回应。</p><p>这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。</p><p>更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。</p><p>苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。</p><p>这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。</p><p><strong>根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。</strong></p><p>其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250829161831262d163qsli1km10e6\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n罕见！苹果、三星同时向小米发法律通知：要求停止争议营销\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-29 16:10 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU1571399168.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","LU1582986359.USD":"M&G (LUX) INCOME ALLOCATION \"A-H\" (USDHDG) ACC","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","LU2487616109.SGD":"JPM AMERICA EQUITY \"A\" (SGD) ACC","SG9999014898.SGD":"United Global Quality Growth Fund Dis SGD","LU1084165304.USD":"FIDELITY WORLD \"A\" (USD) 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Acc","BK4507":"流媒体概念"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2563017465","content_text":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或具有损害性的特定行为。“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”不过，小米目前尚未对此事作出回应。这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。","news_type":1,"symbols_score_info":{"MACW.SI":0.6,"PL":0.9,"01810":0.9,"AAPL":1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":472854477689736,"gmtCreate":1756474948880,"gmtModify":1756475873757,"author":{"id":"4122900171752230","authorId":"4122900171752230","name":"Link陛下","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"4122900171752230","authorIdStr":"4122900171752230"},"htmlText":"丢人丢到国外去了","listText":"丢人丢到国外去了","text":"丢人丢到国外去了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/472854477689736","repostId":2563017465,"repostType":2,"repost":{"id":"2563017465","kind":"news","pubTimestamp":1756455002,"share":"https://www.laohu8.com/m/news/2563017465?lang=zh_CN&edition=full","pubTime":"2025-08-29 16:10","market":"us","language":"zh","title":"罕见！苹果、三星同时向小米发法律通知：要求停止争议营销","url":"https://stock-news.laohu8.com/highlight/detail?id=2563017465","media":"快科技","summary":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。不过，小米目前尚未对此事作出回应。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。","content":"<html><body><article><p>快科技8月29日消息，据印度媒体报道，<strong><a href=\"https://laohu8.com/S/AAPL\">苹果</a>、<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>两家手机巨头罕见同时向<a href=\"https://laohu8.com/S/XIACY\">小米</a>发出法律通知，要求停止争议营销。据悉，此前<a href=\"https://laohu8.com/S/01810\">小米</a>在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。</strong></p><p>据知情人士透露，苹果与三星均已发出禁止令通知，<strong>反对<a href=\"https://laohu8.com/S/81810\">小米</a>在营销活动中存在的 “贬低性内容”。</strong></p><p><strong>所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件</strong>，要求某家公司立即停止被认定为非法或具有损害性的特定行为。</p><p>“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，<strong>“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”</strong></p><p>不过，小米目前尚未对此事作出回应。</p><p>这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。</p><p>更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。</p><p>苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。</p><p>这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。</p><p><strong>根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。</strong></p><p>其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250829161831262d163qsli1km10e6\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>罕见！苹果、三星同时向小米发法律通知：要求停止争议营销</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n罕见！苹果、三星同时向小米发法律通知：要求停止争议营销\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-29 16:10 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU1571399168.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","LU1582986359.USD":"M&G (LUX) INCOME ALLOCATION \"A-H\" (USDHDG) ACC","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","LU2487616109.SGD":"JPM AMERICA EQUITY \"A\" (SGD) ACC","SG9999014898.SGD":"United Global Quality Growth Fund Dis SGD","LU1084165304.USD":"FIDELITY WORLD \"A\" (USD) 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Acc","BK4507":"流媒体概念"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2563017465","content_text":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或具有损害性的特定行为。“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”不过，小米目前尚未对此事作出回应。这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。","news_type":1,"symbols_score_info":{"MACW.SI":0.6,"PL":0.9,"01810":0.9,"AAPL":1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":472849105736336,"gmtCreate":1756473168436,"gmtModify":1756473170227,"author":{"id":"3552256158766045","authorId":"3552256158766045","name":"ryumine","avatar":"https://static.tigerbbs.com/d79e569d49f857b47475bf8fd7942ae4","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3552256158766045","authorIdStr":"3552256158766045"},"htmlText":"说明是真的卷不动了，开始走法律途径笑死了","listText":"说明是真的卷不动了，开始走法律途径笑死了","text":"说明是真的卷不动了，开始走法律途径笑死了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/472849105736336","repostId":2563017465,"repostType":2,"repost":{"id":"2563017465","kind":"news","pubTimestamp":1756455002,"share":"https://www.laohu8.com/m/news/2563017465?lang=zh_CN&edition=full","pubTime":"2025-08-29 16:10","market":"us","language":"zh","title":"罕见！苹果、三星同时向小米发法律通知：要求停止争议营销","url":"https://stock-news.laohu8.com/highlight/detail?id=2563017465","media":"快科技","summary":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。不过，小米目前尚未对此事作出回应。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。","content":"<html><body><article><p>快科技8月29日消息，据印度媒体报道，<strong><a href=\"https://laohu8.com/S/AAPL\">苹果</a>、<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>两家手机巨头罕见同时向<a href=\"https://laohu8.com/S/XIACY\">小米</a>发出法律通知，要求停止争议营销。据悉，此前<a href=\"https://laohu8.com/S/01810\">小米</a>在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。</strong></p><p>据知情人士透露，苹果与三星均已发出禁止令通知，<strong>反对<a href=\"https://laohu8.com/S/81810\">小米</a>在营销活动中存在的 “贬低性内容”。</strong></p><p><strong>所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件</strong>，要求某家公司立即停止被认定为非法或具有损害性的特定行为。</p><p>“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，<strong>“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”</strong></p><p>不过，小米目前尚未对此事作出回应。</p><p>这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。</p><p>更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。</p><p>苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。</p><p>这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。</p><p><strong>根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。</strong></p><p>其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250829161831262d163qsli1km10e6\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>罕见！苹果、三星同时向小米发法律通知：要求停止争议营销</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n罕见！苹果、三星同时向小米发法律通知：要求停止争议营销\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-29 16:10 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU1571399168.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","LU1582986359.USD":"M&G (LUX) INCOME ALLOCATION \"A-H\" (USDHDG) ACC","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","LU2487616109.SGD":"JPM AMERICA EQUITY \"A\" (SGD) ACC","SG9999014898.SGD":"United Global Quality Growth Fund Dis SGD","LU1084165304.USD":"FIDELITY WORLD \"A\" (USD) 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Acc","BK4507":"流媒体概念"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2563017465","content_text":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或具有损害性的特定行为。“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”不过，小米目前尚未对此事作出回应。这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。","news_type":1,"symbols_score_info":{"MACW.SI":0.6,"PL":0.9,"01810":0.9,"AAPL":1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":472836032016392,"gmtCreate":1756470511186,"gmtModify":1756472430075,"author":{"id":"3490704276329926","authorId":"3490704276329926","name":"araihana","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3490704276329926","authorIdStr":"3490704276329926"},"htmlText":"垃圾公司小米","listText":"垃圾公司小米","text":"垃圾公司小米","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/472836032016392","repostId":2563017465,"repostType":2,"repost":{"id":"2563017465","kind":"news","pubTimestamp":1756455002,"share":"https://www.laohu8.com/m/news/2563017465?lang=zh_CN&edition=full","pubTime":"2025-08-29 16:10","market":"us","language":"zh","title":"罕见！苹果、三星同时向小米发法律通知：要求停止争议营销","url":"https://stock-news.laohu8.com/highlight/detail?id=2563017465","media":"快科技","summary":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。不过，小米目前尚未对此事作出回应。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。","content":"<html><body><article><p>快科技8月29日消息，据印度媒体报道，<strong><a href=\"https://laohu8.com/S/AAPL\">苹果</a>、<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>两家手机巨头罕见同时向<a href=\"https://laohu8.com/S/XIACY\">小米</a>发出法律通知，要求停止争议营销。据悉，此前<a href=\"https://laohu8.com/S/01810\">小米</a>在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。</strong></p><p>据知情人士透露，苹果与三星均已发出禁止令通知，<strong>反对<a href=\"https://laohu8.com/S/81810\">小米</a>在营销活动中存在的 “贬低性内容”。</strong></p><p><strong>所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件</strong>，要求某家公司立即停止被认定为非法或具有损害性的特定行为。</p><p>“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，<strong>“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”</strong></p><p>不过，小米目前尚未对此事作出回应。</p><p>这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。</p><p>更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。</p><p>苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。</p><p>这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。</p><p><strong>根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。</strong></p><p>其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250829161831262d163qsli1km10e6\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n罕见！苹果、三星同时向小米发法律通知：要求停止争议营销\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-29 16:10 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU1571399168.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","LU1582986359.USD":"M&G (LUX) INCOME ALLOCATION \"A-H\" (USDHDG) ACC","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","LU2487616109.SGD":"JPM AMERICA EQUITY \"A\" (SGD) ACC","SG9999014898.SGD":"United Global Quality Growth Fund Dis SGD","LU1084165304.USD":"FIDELITY WORLD \"A\" (USD) 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AND GROWTH \"M\" (SGDHDG) INC","PL":"Planet  Labs Pbc","LU0354030511.USD":"ALLSPRING  U.S. LARGE CAP GROWTH \"I\" (USD) ACC","LU0823434740.USD":"BNP PARIBAS US GROWTH \"C\" (USD) INC","LU2750360997.AUD":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (AUDHDG) INC","LU0965509010.AUD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (AUDHDG) INC","LU2896262040.SGD":"JPM US GROWTH FUND \"A\" (SGD) ACC","SG9999015945.SGD":"LionGlobal Disruptive Innovation Fund A SGD","LU1732800096.USD":"摩根大通环球收益基金A (irc)","LU0345770308.USD":"NINETY ONE GSF GLOBAL STRATEGIC EQUITY \"A\" (USD) ACC","LU0354030438.USD":"富国美国大盘成长基金Cl A Acc","BK4507":"流媒体概念"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2563017465","content_text":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或具有损害性的特定行为。“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”不过，小米目前尚未对此事作出回应。这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。","news_type":1,"symbols_score_info":{"MACW.SI":0.6,"PL":0.9,"01810":0.9,"AAPL":1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":472835485749488,"gmtCreate":1756469942333,"gmtModify":1756472424548,"author":{"id":"3480130458915826","authorId":"3480130458915826","name":"炒股买炸鸡","avatar":"https://static.tigerbbs.com/b9c61c96b9829cbb8f3861b768a80bf4","vip":1,"crmLevel":6,"crmLevelSwitch":1,"idStr":"3480130458915826","authorIdStr":"3480130458915826"},"htmlText":"笑死我了，苹果好意思说？ 当面他可是做了一整套贬低PC&nbsp; 微软的广告投放电视 也是指名道姓的","listText":"笑死我了，苹果好意思说？ 当面他可是做了一整套贬低PC&nbsp; 微软的广告投放电视 也是指名道姓的","text":"笑死我了，苹果好意思说？ 当面他可是做了一整套贬低PC 微软的广告投放电视 也是指名道姓的","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/472835485749488","repostId":2563017465,"repostType":2,"repost":{"id":"2563017465","kind":"news","pubTimestamp":1756455002,"share":"https://www.laohu8.com/m/news/2563017465?lang=zh_CN&edition=full","pubTime":"2025-08-29 16:10","market":"us","language":"zh","title":"罕见！苹果、三星同时向小米发法律通知：要求停止争议营销","url":"https://stock-news.laohu8.com/highlight/detail?id=2563017465","media":"快科技","summary":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。不过，小米目前尚未对此事作出回应。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。","content":"<html><body><article><p>快科技8月29日消息，据印度媒体报道，<strong><a href=\"https://laohu8.com/S/AAPL\">苹果</a>、<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>两家手机巨头罕见同时向<a href=\"https://laohu8.com/S/XIACY\">小米</a>发出法律通知，要求停止争议营销。据悉，此前<a href=\"https://laohu8.com/S/01810\">小米</a>在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。</strong></p><p>据知情人士透露，苹果与三星均已发出禁止令通知，<strong>反对<a href=\"https://laohu8.com/S/81810\">小米</a>在营销活动中存在的 “贬低性内容”。</strong></p><p><strong>所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件</strong>，要求某家公司立即停止被认定为非法或具有损害性的特定行为。</p><p>“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，<strong>“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”</strong></p><p>不过，小米目前尚未对此事作出回应。</p><p>这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。</p><p>更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。</p><p>苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。</p><p>这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。</p><p><strong>根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。</strong></p><p>其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250829161831262d163qsli1km10e6\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>罕见！苹果、三星同时向小米发法律通知：要求停止争议营销</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n罕见！苹果、三星同时向小米发法律通知：要求停止争议营销\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-29 16:10 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU1571399168.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","LU1582986359.USD":"M&G (LUX) INCOME ALLOCATION \"A-H\" (USDHDG) ACC","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) 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Acc","BK4507":"流媒体概念"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025082916282295050b77&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2563017465","content_text":"快科技8月29日消息，据印度媒体报道，苹果、三星两家手机巨头罕见同时向小米发出法律通知，要求停止争议营销。据悉，此前小米在印度投放的广告中，直接将其最新旗舰机型与苹果、三星的产品进行对比。据知情人士透露，苹果与三星均已发出禁止令通知，反对小米在营销活动中存在的 “贬低性内容”。所谓禁止令通知（cease-and-desist notice），是指一种正式法律文件，要求某家公司立即停止被认定为非法或具有损害性的特定行为。“对比产品参数本身并无问题，” 一位了解此事进展的人士表示，“但不应直接点名特定竞争对手。正确的做法是用‘竞品’这类统称替代。”不过，小米目前尚未对此事作出回应。这场争议始于今年4月，小米在愚人节当天投放了整版报纸广告，其中调侃苹果iPhone 16 Pro Max 手机，声称其摄像头性能不及小米新推出的15 Ultra机型。更早之前的3月，在印度推出小米15系列机型时，该公司还曾投放另一条广告，称 iPhone 16 Pro Max 的摄像头 “可爱”（暗指性能不足），同时着重强调自家机型的摄影优势。类似的营销活动也将矛头对准了三星。苹果与三星认为，此类广告已超出公平竞争范畴，且可能损害其高端品牌形象。尤其在印度市场，两家公司均主导着高端智能手机领域。这种广告模式被称为 “伏击营销”（ambush marketing），指某一品牌在未获得官方许可的情况下，通过与竞争对手的产品或品牌建立关联，以此吸引关注的营销手段。根据IDC的数据，2025年第二季度，三星以14.5%市场份额排名印度智能手机市场第二，小米份额为 9.6%，苹果为7.5%。其中，iPhone 16是同期印度出货量最高的机型，占该季度智能手机总销量的4%。此外，苹果今年早些时候还在印度浦那（Pune）开设了第四家线下零售店。","news_type":1,"symbols_score_info":{"MACW.SI":0.6,"PL":0.9,"01810":0.9,"AAPL":1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":1,"commentSize":5,"repostSize":6,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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