小红书力推本地生活业务：消息称“小红卡”下月底全量上线，类似京东PLUS

IT之家2025-08-25

IT之家 8 月 25 日消息，界面新闻今天上午爆料称，小红书近期力推本地生活业务，内测的“小红卡”活动计划于 9 月底全量上线。“小红卡”此轮招募对象为餐饮类、休闲活动及展览演出类商家，首批开展内测的城市为杭州、上海、广州。前不久，小红书低调上线本地生活消费权益计划“小红卡”，有赞为独家服务商。“小红卡”与淘宝 88VIP、京东 PLUS 等权益类似，简单来说就是用折扣等权益连接线上决策和线下...

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