研报掘金｜申万宏源：维持阅文集团“买入”评级 IP业务进展积极

格隆汇08-18

申万宏源发表报告表示，短期方面，阅文集团下半年IP项目更丰富。1)流水分成形式的授权游戏三七互娱《斗罗大陆：猎魂世界》7月10日已上线，后续储备腾讯《异人之下》，已有版号。2)与《王者荣耀》8月14日达成国创内容战略合作计划，与更多IP角色相遇峡谷；与《诡秘之主》的联动皮肤(角色外观的装饰)已上线，联动专属周边已经在阅文好物官方旗舰店、王者荣耀官方商城陆续开售。3)新丽传媒影视项目陆续上线。4)...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2560971253?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-08-18 14:09","share_image_url":"https://static.laohu8.com/6b8fa6424aebe95f6781d04ef17a1852","id":"2560971253","market":"hk","top_or_hot":-1,"title":"研报掘金｜申万宏源：维持阅文集团“买入”评级 IP业务进展积极","media":"格隆汇","content":"<div>\n<p>申万宏源发表报告表示，短期方面，阅文集团下半年IP项目更丰富。1)流水分成形式的授权游戏三七互娱《斗罗大陆：猎魂世界》7月10日已上线，后续储备腾讯《异人之下》，已有版号。2)与《王者荣耀》8月14日达成国创内容战略合作计划，与更多IP角色相遇峡谷；与《诡秘之主》的联动皮肤(角色外观的装饰)已上线，联动专属周边已经在阅文好物官方旗舰店、王者荣耀官方商城陆续开售。3)新丽传媒影视项目陆续上线。4)...</p>\n\n<a href=\"https://www.gelonghui.com/rss/live/live.xml\">网页链接</a>\n\n</div>\n","source":"live_gelonghui","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>研报掘金｜申万宏源：维持阅文集团“买入”评级 IP业务进展积极</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n研报掘金｜申万宏源：维持阅文集团“买入”评级 IP业务进展积极\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-18 14:09 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.gelonghui.com/rss/live/live.xml><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>申万宏源发表报告表示，短期方面，阅文集团下半年IP项目更丰富。1)流水分成形式的授权游戏三七互娱《斗罗大陆：猎魂世界》7月10日已上线，后续储备腾讯《异人之下》，已有版号。2)与《王者荣耀》8月14日达成国创内容战略合作计划，与更多IP角色相遇峡谷；与《诡秘之主》的联动皮肤(角色外观的装饰)已上线，联动专属周边已经在阅文好物官方旗舰店、王者荣耀官方商城陆续开售。3)新丽传媒影视项目陆续上线。4)...</p>\n\n<a href=\"https://www.gelonghui.com/rss/live/live.xml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0188438112.USD","symbol_name":"SCHRODER ISF ASIAN EQUITY YIELD \"A\" ACC","start_time":0,"source_url":"https://www.gelonghui.com/rss/live/live.xml","article_id":"2560971253","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2560971253","pubTimestamp":1755497397,"columns":[],"sourceInfo":{"source_id":"live_gelonghui","name":"格隆汇"},"weMediaInfo":null,"summary":"申万宏源发表报告表示，短期方面，阅文集团下半年IP项目更丰富。1)流水分成形式的授权游戏三七互娱《斗罗大陆：猎魂世界》7月10日已上线，后续储备腾讯《异人之下》，已有版号。2)与《王者荣耀》8月14日","collect":0,"end_time":0,"defaultTopTitle":"gelonghui.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0188438112.USD":"SCHRODER ISF ASIAN EQUITY YIELD \"A\" ACC","01981":"华夏控股","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0106259558.USD":"SCHRODER ISF ASIAN OPPORTUNITIES \"A\" ACC","IE0009570106.USD":"FSSA ASIA OPPORTUNITIES \"I\" (USD) ACC","BK1531":"手游股","LU0228659784.USD":"施罗德金砖四国基金","IE00B8HQ1Z84.USD":"BNY MELLON GLOBAL EMERGING MARKETS OPPORTUNITIES \"A\" (USD) ACC","BK1618":"Manus概念股","LU1880383440.USD":"AMUNDI FUNDS CHINA EQUITY \"A2\" (USD) INC","000166":"申万宏源","LU0898667661.SGD":"JPMorgan Funds - Asia Pacific Income A (mth) SGD-H","LU1044876610.USD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"ZU\" (USD) ACC","SG9999014898.SGD":"United Global Quality Growth Fund Dis SGD","LU0210526637.USD":"JPM CHINA \"A\" (USD) ACC","LU1808992512.USD":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) ACC","HTCD.SI":"Tencent HK SDR 10to1","LU0061477393.USD":"CT (LUX) I ASIA EQUITY INCOME \"AU\" (USD) ACC","LU0634319403.HKD":"ALLIANZ HONG KONG EQUITY \"AT\" (HKD) ACC","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","TCEHY":"腾讯控股ADR","LU1568876335.HKD":"ALLIANZ CHINA MULTI INCOME PLUS \"AMG\" (HKD) INC","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU2463526074.USD":"NORDEA 1 - GLOBAL CLIMATE ENGAGEMENT \"BP\" (USD) ACC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","SG9999014906.USD":"大华全球优质成长基金Acc USD","LU1785774172.SGD":"JPM TOTAL EMERGING MARKETS INCOME \"A\" (SGD) INC","LU1568876251.USD":"ALLIANZ CHINA MULTI INCOME PLUS \"AMG\" (USD) INC","LU2097828714.EUR":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU2152927971.USD":"NORDEA 1 ASIAN STARS EQUITY \"BP\" (USD) ACC","00700":"腾讯控股","BK0196":"行业龙头","LU1044875133.USD":"天利亚洲反向股票 AU Acc","00772":"阅文集团","IP":"国际纸业","SG9999001689.USD":"施罗德亚洲成长股票","LU0107464264.USD":"abrdn SICAV I - GLOBAL INNOVATION EQUITY \"A\" (USD) ACC","LU1196710351.USD":"SCHRODER ISF EMERGING MARKETS MULTI-ASSET \"A\" (USD) INC MF","LU0396098781.USD":"ALLIANZ CHINA MULTI INCOME PLUS \"AT\" (USD) ACC","LU0441854154.USD":"JPM ASIA PACIFIC EQUITY \"A\" (USD) ACC","IE00B031HW06.USD":"FSSA ASIAN GROWTH \"I\" (USD) INC","LU0259732245.USD":"EASTSPRING INVESTMENTS DRAGON PEACOCK A","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","BK1609":"ChatGPT概念","BK0012":"证金概念","002555":"三七互娱","LU0269904917.USD":"SCHRODER ISF GLOBAL EMERGING MARKET OPPORTUNITIES \"A\" (USD) ACC","LU1102505762.USD":"富达新兴市场焦点 A"},"translate_title":"Research Report Nuggets | Shenwan Hongyuan: Maintain China Literature Group's \"buy\" rating and IP business is progressing positively","themeId":"852aa6b02e6198e09ea516e51d57c886","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"00772":1,"HTCD.SI":0.6,"TCHmain":1,"00700":1,"IP":1,"01981":1,"000166":1,"002555":1,"TCEHY":1},"content_text":"申万宏源发表报告表示，短期方面，阅文集团下半年IP项目更丰富。1)流水分成形式的授权游戏三七互娱《斗罗大陆：猎魂世界》7月10日已上线，后续储备腾讯《异人之下》，已有版号。2)与《王者荣耀》8月14日达成国创内容战略合作计划，与更多IP角色相遇峡谷；与《诡秘之主》的联动皮肤(角色外观的装饰)已上线，联动专属周边已经在阅文好物官方旗舰店、王者荣耀官方商城陆续开售。3)新丽传媒影视项目陆续上线。4)起点IP《凡人修仙传》改编的动画及真人电视剧暑期火爆，可视化成功将有效扩大IP影响力，阅文进行更多授权衍生变现。\n该行对阅文维持“买入”评级，考虑到公司IP业务进展积极，该行上调2025至2027年调整后归母净利润为13.76亿元、14.95亿元及17.02亿元，原预测为12.8亿元、14.16亿元及15.56亿元。","kind":"live","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":true,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.35.11","shortVersion":"4.35.11","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2560971253","isCrawlerRequest":true}