探秘华南首家MINISO LAND，潮玩生意怎么玩？

21世纪经济报道2025-08-19

广州北京路再添一新地标。名创优品华南首家MINISO LAND开业，三层独栋建筑总面积达1200m²，店内汇集5500个SKU、超100种IP产品，IP产品占比近90%，构建起完整的潮玩矩阵。　　MINISO LAND能把生意做到多大？据悉，开业首日北京路MINISO LAND销售额突破45万元。目前，名创优品已在全国核心城市布局12家MINISO LAND和1家MINISO SPACE门店。其中...

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