名创优品华南首家MINISO LAND在广州北京路开业

证券日报2025-08-19

本报讯（记者李雯珊）8月17日，名创优品（广州）有限责任公司（以下简称“名创优品”）华南首家MINISO LAND（城市乐园店）启幕，一座传统岭南建筑与超100个全球IP交融，碰撞出奇妙火花，既保留了传统建筑的文化风貌，又注入了鲜活的潮流设计和IP元素，成为广州新的潮流地标。　　作为名创优品战略级店态，MINISO LAND华南首店不仅是“首店经济”的标杆案例，更是其“开好店、开大店”渠道战略的...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2560165160?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-08-19 15:39","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2560165160","market":"hk","top_or_hot":-1,"title":"名创优品华南首家MINISO LAND在广州北京路开业","media":"证券日报","content":"<div>\n<p>本报讯 （记者李雯珊）8月17日，名创优品（广州）有限责任公司（以下简称“名创优品”）华南首家MINISO LAND（城市乐园店）启幕，一座传统岭南建筑与超100个全球IP交融，碰撞出奇妙火花，既保留了传统建筑的文化风貌，又注入了鲜活的潮流设计和IP元素，成为广州新的潮流地标。　　作为名创优品战略级店态，MINISO LAND华南首店不仅是“首店经济”的标杆案例，更是其“开好店、开大店”渠道战略的...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202508193488149919.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>名创优品华南首家MINISO LAND在广州北京路开业</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n名创优品华南首家MINISO LAND在广州北京路开业\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-19 15:39 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202508193488149919.html><strong>证券日报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本报讯 （记者李雯珊）8月17日，名创优品（广州）有限责任公司（以下简称“名创优品”）华南首家MINISO LAND（城市乐园店）启幕，一座传统岭南建筑与超100个全球IP交融，碰撞出奇妙火花，既保留了传统建筑的文化风貌，又注入了鲜活的潮流设计和IP元素，成为广州新的潮流地标。　　作为名创优品战略级店态，MINISO LAND华南首店不仅是“首店经济”的标杆案例，更是其“开好店、开大店”渠道战略的...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202508193488149919.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4220","symbol_name":"综合零售","start_time":0,"source_url":"http://finance.eastmoney.com/a/202508193488149919.html","article_id":"2560165160","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2560165160","pubTimestamp":1755589155,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"本报讯（记者李雯珊）8月17日，名创优品（广州）有限责任公司（以下简称“名创优品”）华南首家MINISOLAND（城市乐园店）启幕，一座传统岭南建筑与超100个全球IP交融，碰撞出奇妙火花，既保留了传统建筑的文化风貌，又注入了鲜活的潮流设计和IP元素，成为广州新的潮流地标。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK4220":"综合零售","LAND":"Gladstone Land Corporation","BK4505":"高瓴资本持仓","BK4234":"特殊用途房地产信托","BK4084":"特种房地产投资信托","BK4585":"ETF&股票定投概念","09896":"名创优品","BK1246":"综合货品商店","LU0274383008.USD":"MANULIFE GF ASIAN SMALL CAP EQUITY \"AA\" (USD) INC","BK1249":"综合零售","LU1046422090.SGD":"Fidelity Pacific A-SGD","MNSO":"名创优品","BK4588":"碎股","BK4114":"综合货品商店"},"translate_title":"MINISO's first MINISO LAND in South China opens on Beijing Road, Guangzhou","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09896":1,"LAND":1,"MNSO":1},"content_text":"本报讯 （记者李雯珊）8月17日，名创优品（广州）有限责任公司（以下简称“名创优品”）华南首家MINISO LAND（城市乐园店）启幕，一座传统岭南建筑与超100个全球IP交融，碰撞出奇妙火花，既保留了传统建筑的文化风貌，又注入了鲜活的潮流设计和IP元素，成为广州新的潮流地标。　　作为名创优品战略级店态，MINISO LAND华南首店不仅是“首店经济”的标杆案例，更是其“开好店、开大店”渠道战略的重要落子。开业当天，这座“老楼新装”的潮玩空间吸引了超万人次打卡消费，成为北京路商圈存量旧物业改造升级的示范。据了解，该MINISO LAND的设计用“修旧如新”的模式，延续了岭南骑楼建筑的文化内核，又通过全球IP链接年轻消费者，带动北京路的旅游和消费热潮。　　自2025年7月5日试营业以来，该门店已累计上新16档产品，其中首发6档，IP销售占比高达84.43%，充分印证“IP+场景”商业模式的爆发力。名创优品集团董事会主席兼首席执行官叶国富表示，名创优品将持续通过超级IP与超级场景的化学反应，为千年商都注入新动能，助力广州建设国际消费中心城市。　　当下，名创优品正通过创新的IP设计重塑零售空间，加速构建全球领先的潮玩生态平台。通过打造MINISO LAND这一潮流设计实验场，品牌成功将传统零售空间升级为集IP展示、体验与消费于一体的全球IP秀场。店内特设区域重点展示“右右酱”“WAKUKU”等爆款原创IP，通过沉浸式场景和故事化叙事，让小众IP实现大众化破圈。　　目前，名创优品已在全国核心城市布局12家MINISO LAND和1家MINISO SPACE门店。其中，位于上海南京东路的MINISO LAND全球壹号店创下9个月销售额破亿的“亿级势能”；南京德基广场MINISO SPACE更成为首个进驻全球顶奢商圈的中国IP空间。名创优品以亮眼业绩印证，当中国品牌与全球IP共创，当兴趣消费与品质商业相融，必将迸发改变行业格局的“亿级势能”。（文章来源：证券日报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2560165160","isCrawlerRequest":true}