AI助力卖家优化选品策略跨境巨头升级供应链整体解决方案

广州日报新花城08-14

全球跨境电商发展势头迅猛，越来越多的中国品牌通过跨境电商平台“出海”，同时，跨境电商则通过一系列数字化服务为商家提升“出海”能效。　　8月12日，记者获悉，亚马逊全球开店、对外经济贸易大学国际商务研究中心等联合发布《韧性重构——2025全球跨境电商供应链发展趋势报告》（简称：报告）。报告指出，跨境物流供应链经历了从“运”（跨境运输到“仓”，仓储布局)、“配”（配送体系）、“网”（链网协同）的阶段...

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solutions","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZN":0.9,"AGL":1,"AMS":1,"USAW.SI":0.6},"content_text":"全球跨境电商发展势头迅猛，越来越多的中国品牌通过跨境电商平台“出海”，同时，跨境电商则通过一系列数字化服务为商家提升“出海”能效。　　8月12日，记者获悉，亚马逊全球开店、对外经济贸易大学国际商务研究中心等联合发布《韧性重构——2025全球跨境电商供应链发展趋势报告》（简称：报告）。报告指出，跨境物流供应链经历了从“运”（跨境运输到“仓”，仓储布局)、“配”（配送体系）、“网”（链网协同）的阶段跃迁，从单一物流支持向供应链协同服务转变。跨境物流服务在帮助卖家将商品快速送达全球客户的同时，也需要帮助卖家实现遍布全球的高效库存布局和周转，提升供应链效率，推动产品迭代与创新。　　报告指出，物流仓储与卖家的成本控制息息相关，而尾端的配送效用与终端客户的体验紧密关联。基于卖家财务报表抽样测算，物流仓储成本占跨境电商整体经营成本的15%~20%，仅次于产品成本，是影响企业利润的关键变量。同时，超过50%的全球消费者将“免费配送”视为购买决策的重要因素，超过30%的消费者高度重视“退换货政策”和“次日达”服务。　　“供应链即服务”模式逐步普及　　记者了解到，今年年初，亚马逊供应链智能托管服务（AMS）正式上线卖家平台，并面向中国卖家启用。未来，作为跨境电商的基础性服务之一，“供应链即服务”（SCaaS——Supply Chain as a Service）的模式将逐渐普及，跨境电商供应链也将从传统的“成本中心”转变为推动商家业务增长的“底层动力”。　　倍思奇是一家专注家居办公、家庭影音领域的科技企业，其核心竞争力就在于产品创新、品牌打造和极致供应链，这也让品牌成为类目头部。倍思奇创新科技CEO吕亚奇表示，“自2016年创立之初，我们就选择了亚马逊的物流解决方案。以库存管理为例，亚马逊的智能预测系统根据产品的需求情况，提供了非常有价值的库存决策建议，有效避免了缺货和库存冗余。”　　“目前倍思奇超过80%的产品已经实现隔日达”。吕亚奇表示，企业利用亚马逊FBA（即一站式配送及售后服务）完善配送环节的服务，这样企业就可以腾出手专注于产品创新与品牌打造。　　数据驱动为商家提升选品成功率　　据了解，除了物流支持外，亚马逊还推出“高质量选品”和“全球化选品”两大选品新方向。在高质量选品方面，平台提出“未被满足的需求”这一选品理念，通过分析消费者搜索行为数据，帮助卖家发现市场空白与潜在机会。同时，还引入了生成式AI技术，缩短选品数据的分析时间，显著提升了选品效率。商机探测器中推出测试功能，该功能基于GenAI生成的市场分析报告，包括市场趋势、热门产品特征、客户评价分析、客户群体画像、搜索趋势和价格洞察，为卖家制定有针对性的选品方案，支持卖家的选品决策。　　在全球化选品领域，通过选品指南针和商机探测器两大工具，帮助卖家快速识别其他站点的市场机会，实现精准的全球化布局。目前，这些工具已覆盖美国、欧洲、中东、日本、澳大利亚等主要市场，为中国卖家的“出海”提供更有效的数据支持。　　据悉，近日亚马逊供应链整体解决方案再次迎来产品服务升级：亚马逊全球物流（AGL）中日航线跨境海运服务正式上线，帮助卖家将商品更高效地直送亚马逊日本运营中心，更快触达日本站客户。亚马逊入仓分销网络（AWD）将于近期在美西推出两个新的仓库，提早准备下半年旺季备货。（文章来源：广州日报新花城）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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AI助力卖家优化选品策略 跨境巨头升级供应链整体解决方案

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AI助力卖家优化选品策略跨境巨头升级供应链整体解决方案