比亚迪汉百万车主画像发布：年轻人占比超64% 近4成未婚

市场资讯2025-08-14

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！（来源：大象新闻）在车市竞争白热化的当下，比亚迪汉家族迎来了一个重要里程碑。交付 5 周年之际，其累计销量成功突破 100 万辆，百万车主的画像也随之揭开神秘面纱，展现出这款旗舰轿车独特的市场魅力。从车主年龄来看，年轻人成为了绝对的主力军，90 后和 00 后的占比超过 64%，其中近 40% 处于未婚状态。这一数据充分说明...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2559939189?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-08-14 12:34","share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","id":"2559939189","market":"sh","top_or_hot":-1,"title":"比亚迪汉百万车主画像发布：年轻人占比超64% 近4成未婚","media":"市场资讯","content":"<div>\n<p>炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ （来源：大象新闻）在车市竞争白热化的当下，比亚迪汉家族迎来了一个重要里程碑。交付 5 周年之际，其累计销量成功突破 100 万辆，百万车主的画像也随之揭开神秘面纱，展现出这款旗舰轿车独特的市场魅力。从车主年龄来看，年轻人成为了绝对的主力军，90 后和 00 后的占比超过 64%，其中近 40% 处于未婚状态。这一数据充分说明...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/t/2025-08-14/doc-infkxptz7029322.shtml\">网页链接</a>\n\n</div>\n","source":"sina","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>比亚迪汉百万车主画像发布：年轻人占比超64% 近4成未婚</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n比亚迪汉百万车主画像发布：年轻人占比超64% 近4成未婚\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-14 12:34 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/stock/t/2025-08-14/doc-infkxptz7029322.shtml><strong>市场资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ （来源：大象新闻）在车市竞争白热化的当下，比亚迪汉家族迎来了一个重要里程碑。交付 5 周年之际，其累计销量成功突破 100 万辆，百万车主的画像也随之揭开神秘面纱，展现出这款旗舰轿车独特的市场魅力。从车主年龄来看，年轻人成为了绝对的主力军，90 后和 00 后的占比超过 64%，其中近 40% 处于未婚状态。这一数据充分说明...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/t/2025-08-14/doc-infkxptz7029322.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0327786744.USD","symbol_name":"Janus Henderson Horizon China Opportunities A2 USD","start_time":0,"source_url":"https://finance.sina.com.cn/stock/t/2025-08-14/doc-infkxptz7029322.shtml","article_id":"2559939189","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2559939189","pubTimestamp":1755146040,"columns":[],"sourceInfo":{"source_id":"sina","name":"sina"},"weMediaInfo":null,"summary":"从车主年龄来看，年轻人成为了绝对的主力军，90 后和 00 后的占比超过 64%，其中近 40% 处于未婚状态。这一数据充分说明，比亚迪汉凭借其自身优势，成功俘获了大量年轻消费者的心。这意味着无论是在繁华的大都市，还是在各线城市，比亚迪汉都赢得了广泛的认可。家庭状况上，已婚家庭用户占比超 60%，但值得一提的是，近 40% 的未婚群体也选择了比亚迪汉，可见其适用人群的广泛性。比亚迪汉能取得如此成绩，离不开广大消费者的支持和认可。","collect":0,"end_time":0,"defaultTopTitle":"sina.com.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"81211":"比亚迪股份-R","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU2495084118.USD":"ALLIANZ CHINA A-SHARES \"ATH\" (USDHDG) ACC","LU0823426480.USD":"法巴中国股票经典Dis","LU1146622755.USD":"安本中国A股股票基金A Acc","BK1119":"汽车制造商","LU0348766576.USD":"ALLIANZ LITTLE DRAGONS \"A\" (USD) INC","BK1540":"电池","LU0543330566.HKD":"TEMPLETON BRIC \"A\" (HKD) ACC","IE00BD6J9T35.USD":"NEUBERGER BERMAN NEXT GENERATION MOBILITY \"A\" (USD) ACC","LU0856984785.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"ACH\" (SGDHDG) ACC","LU0531970944.HKD":"HSBC GIF BRIC EQUITY \"AC\" (HKD) ACC","LU0819123356.HKD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"AC\" (HKD) ACC","LU0516422366.SGD":"Fullerton Lux Funds - Asia Focus Equities A Acc SGD","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","LU1328277881.USD":"MANULIFE GF DRAGON GROWTH FUND \"AA\" (USD) INC","LU1868838027.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"8\" (USD) ACC","HYDD.SI":"BYD HK SDR 10to1","LU2289578879.USD":"ALLIANZ CHINA A OPPORTUNITIES \"AT\" (USD) ACC","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","BK1607":"新IT概念","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1880383440.USD":"AMUNDI FUNDS CHINA EQUITY \"A2\" (USD) INC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU1861219969.SGD":"Blackrock Future of Transport A2 SGD-H","LU0449509016.USD":"HSBC GIF BRIC EQUITY \"AC\" (USD) ACC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK0196":"行业龙头","LU0633140727.USD":"AB EMERGING MARKETS MULTI ASSET PORTFOLIO \"AD\" (USD) INC","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","BK1509":"特斯拉概念股","LU2506951792.HKD":"BNP PARIBAS ENERGY TRANSITION \"CRH\" (HKDHDG)       ACC","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","01211":"比亚迪股份","LU2348774022.SGD":"Aberdeen Standard SICAV I - Emerging Markets Sustainable Development Equity A Acc SGD-H","002594":"比亚迪","LU0084288322.USD":"Natixis Asia Equity RD USD","BYDDY":"比亚迪ADR","LU2294711713.HKD":"BNP PARIBAS ENERGY TRANSITION \"C\" (HKD) ACC","LU0823414551.USD":"BNP PARIBAS ENERGY TRANSITION \"C\" (USD) INC","LU0516422952.EUR":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"I\" (EUR) ACC","LU0143863784.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES\"DU\" (USD) ACC","LU2476274720.SGD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (SGDHDG) ACC","LU1813983027.USD":"MANULIFE GF DRAGON GROWTH \"AA\" (USD) INC","LU2097828805.USD":"AZ EQUITY CHINA \"A-AZ\" (USD) ACC"},"translate_title":"Portraits of millions of BYD Han car owners released: young people account for more than 64% and nearly 40% are unmarried","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"HYDD.SI":0.6,"01211":1,"002594":1,"BYDDY":0.6,"EVS.SI":0.6},"content_text":"炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ （来源：大象新闻）在车市竞争白热化的当下，比亚迪汉家族迎来了一个重要里程碑。交付 5 周年之际，其累计销量成功突破 100 万辆，百万车主的画像也随之揭开神秘面纱，展现出这款旗舰轿车独特的市场魅力。从车主年龄来看，年轻人成为了绝对的主力军，90 后和 00 后的占比超过 64%，其中近 40% 处于未婚状态。这一数据充分说明，比亚迪汉凭借其自身优势，成功俘获了大量年轻消费者的心。性别分布上，男性用户占比超 70%，是购车的主要群体。同时，个人用户(非营运车辆)占比高达 95%，凸显出比亚迪汉在私人消费市场的受欢迎程度。市场覆盖方面，一线、新一线城市用户占比超 34%，三线及以上城市占比超 60%。这意味着无论是在繁华的大都市，还是在各线城市，比亚迪汉都赢得了广泛的认可。家庭状况上，已婚家庭用户占比超 60%，但值得一提的是，近 40% 的未婚群体也选择了比亚迪汉，可见其适用人群的广泛性。在使用场景上，工作日时，比亚迪汉多为 1-2 人乘坐，用于商务通勤或接送家人；到了休息日，它则常承载 2-4 人进行外出旅游、走亲访友等活动，60KM 半径内的短距离代步是其主要使用场景。增换购用户比例近 70%，这一数据颇为亮眼，表明不少车主在对比多款车型后，依然坚定地选择了比亚迪汉，足以证明其综合实力经得起市场的考验。品牌价值、兆瓦闪充、外观设计、刀片电池、安全性、经济性等，都是打动车主的重要因素。而全系标配的 “天神之眼” 辅助驾驶系统、第五代 DM 混动技术、全域 800V 高压架构等，更是让比亚迪汉在科技感和性能上脱颖而出。来自郑州的 95 后车主小李，刚参加工作不久，还处于未婚状态。他笑着说：“当初选车的时候，对比了好几款，最终还是被比亚迪汉的外观和性价比吸引了。年轻人嘛，就喜欢这种颜值高、性能又不错的车，开出去也有面子。而且它的经济性也很好，对于我们这种刚工作的人来说，压力不会太大。”洛阳的车主王先生，已婚，是一名企业职员。他表示：“家里之前有一辆车，这次换车就想着换辆各方面都更出色的。比亚迪汉的安全性和空间都很符合我的需求，平时上下班、周末带家人出去玩都很方便。增换购选它，我觉得很值。”比亚迪汉能取得如此成绩，离不开广大消费者的支持和认可。相信在未来，它还会继续在市场上绽放光彩。\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2559939189","isCrawlerRequest":true}