珍酒、五粮液纷纷入局精酿啤酒，挑战保质期短、消费场景差异等问题

银柿财经2025-08-13

日前，珍酒李渡（06979.HK）推出首款高端精酿啤酒“牛市”，375ml铝瓶装定价88元，董事长吴向东在直播中强调产品采用加拿大、澳大利亚大麦芽及欧洲酵母。紧随其后，390ml罐装五粮液（000858.SZ）系的“风火轮”精酿也将于8月15日上市，建议零售价19.5元。此前，泸州老窖（000568.SZ）也入局了啤酒赛道，百调啤酒最高定价198元/瓶，目前仍处试水阶段。行业数据显示，精酿啤酒市场...

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