迪士尼(DIS.US)旗下ESPN与福克斯(FOX.US)合作推出捆绑流媒体服务

智通财经08-12

智通财经APP获悉，迪士尼(DIS.US)旗下的 ESPN 以及福克斯(FOX.US)计划推出一个套餐服务，该套餐将包含双方各自的全新流媒体服务，每月收费 40 美元。ESPN 体育流媒体服务和Fox One均将于 8 月 21 日上线，新的套餐将于 10 月 2 日起可供使用。两家公司在周一的一份声明中表示。新的 ESPN 应用程序将包含该网络所有频道的内容、梦幻体育以及精彩集锦，并且单独使用...

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One将整合福克斯的体育、新闻和娱乐内容，单独使用每月收费 20 美元。迪士尼平台分销部执行副总裁Sean Breen在声明中表示：“此次合作体现了我们共同致力于在各个平台上提供优质服务，并能够随时随地满足消费者的需求。”这两家公司都在积极吸引新客户，因为越来越多的电视观众从有线电视转向了流媒体服务以及家庭娱乐方式，而且家庭娱乐选择正日益增多。迪士尼推出了其新的 ESPN 应用程序，并将其作为与 Hulu 和 Disney+ 的捆绑套餐提供，每月收费 36 美元，首年促销价为每月 30 美元。消费者还可以将Fox One和福克斯新闻的Fox Nation流媒体平台捆绑在一起，每月支付 25 美元，或者在推出时一次性支付 240 美元即可每年获得该套餐服务。迪士尼还与华纳兄弟探索频道(WBD.US)合作，推出了 HBO Max、Disney+ 和 Hulu 的套餐服务。在流媒体时代，想要像以往一样获得有线电视套餐服务以观看体育赛事的观众，若要单独购买所有服务的话，每月至少得支付 84 美元。这其中包括周四晚间橄榄球赛以及四大广播电视台的节目。但不包括奈飞(NFLX.US)上的圣诞节赛事或 YouTube 的周日赛事直播。迪士尼和福克斯此前曾与华纳兄弟合作，共同创办了一个名为“Venu”的体育流媒体合资项目。他们原计划于去年夏天推出该产品，但后来因推迟发布，最终在 1 月份因一家名为“FubuTV ”的体育流媒体网站投诉称其具有反竞争性质而被取消。此后，迪士尼宣布计划通过将其与旗下的“Hulu + Live TV”流媒体服务合并，来收购 Fubo 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