媒体行业的“抢椅子游戏”正在重塑体育版图

环球市场播报08-12

用八角笼的解说员布鲁斯・巴弗的话说：“时候到了！” 　　如今，交易达成是媒体界的重头戏。在这个四分五裂、岌岌可危、弱肉强食的格局中，争夺传播权的较量又有了新动向，这正在重塑体育产业以及我们消费体育内容的方式。　　终极格斗冠军赛（UFC）是最新一个更换媒体合作方的体育联盟。周一，派拉蒙（PARA）达成了一项为期 7 年、价值 77 亿美元的协议，成为美国所有 UFC 赛事的独家播放平台。根据该协议...

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