董明珠：家电竞争不是激烈是很卷，一千块肯定买不到靠谱空调

金错刀2025-08-06

8月5日，格力“董明珠健康家”内蒙古首店在包头开业。

谈及家电行业“内卷”，格力电器董事长董明珠表示，家电行业竞争非常激烈，大家不再追求技术突破，简单地偷工减料，以价格忽悠用户。我们要坚守品质，消费者总有一天会看到，如果图便宜买1000元的空调，面临的维修成本远远大于购买一台质量好的产品，劣质产品耗电量也是正常产品耗电量的2倍。

“只有把核心技术掌握在自己手中，才能获得更好的发展”，董明珠2021年的论断，在今日价格混战中更显灼见。当83%消费者愿为真实有效的健康技术溢价买单，当健康家电搜索量达行业大盘4.9倍，市场正在用行动回应：靠套路走不远，凭真技术才能赢未来。

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