研报掘金丨华鑫证券：首予潮宏基“买入”评级，门店扩张稳步推进

格隆汇2025-08-07

华鑫证券研报指出，潮宏基终端销售逆势高增，门店扩张稳步推进。7月，公司推出黄油小熊联名系列产品，并将其送上《费加罗》中文版杂志封面，成功出圈，杂志封面定制款限定小熊开售秒售罄，首发当晚抖音旗舰店实时在线人数破5万，刷新品牌直播新纪录。公司紧抓年轻人悦己消费心理，构建起差异化IP矩阵，精准把控从产品上市到销售爆发全过程节奏，通过挖掘绑定高热场景提升产品使用价值与情感共鸣，激发消费者主动分享与传播的...

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