大行评级｜大摩：泡泡玛特内在价值远超其拥有的IP，维持“增持”评级及目标价365港元

格隆汇08-06

摩根士丹利发表报告表示，该行参加了早前在北京举办的泡泡玛特的国际潮流玩具展，并观察到：1)Twinkle Twinkle产品展位吸引了大量人群，其产品——公仔、画作、包袋、配件迅速售罄，该行为Twinkle Twinkle很可能从2024年的少量销售开始，在2025年及以后为公司带来显著的销售贡献；2)Crybaby产品亦受到欢迎，包括T恤、棒球帽、抱枕和拖鞋，平均售价超过250元。该行认为，...

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