冰冷引领后，海尔智家日本AQUA发力B端市场

金投网2025-08-08

日本家电产业曾领跑全球，近年来受国内人口持续减少以及市场饱和等结构性因素影响，行业增长趋于平缓，C端市场天花板显现，越来越多的家电品牌转向B2B市场拓展增量空间。B2B模式对家电品牌的产品适配能力、提供系统性场景解决方案的能力都要求极高。海尔智家深耕日本多年，凭借本土化布局和技术创新，已构建起领先地位。数据显示，海尔、AQUA双品牌冰冷合计销量份额引领，高端滚筒增速行业领先。在B2B领域，海尔智家...

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