天风证券：2025年上半年，白酒行业迎4大变化

每日经济新闻2025-08-01

每经AI快讯，天风证券（601162）研报表示，2025年上半年，经济和政策双重影响下白酒行业迎4大变化：①产品矩阵变化：在低度化/年轻化/高性价比趋势下，酒企相继重视低度产品序列化&中档价位序列化布局工作&产品品质升级；②渠道持续升级：酒企通过组建平台公司加强渠道掌控，拥抱新渠道平衡线上线下（300959）；③营销：打破“红包”内卷，侧重培育新场景、新人群；④目标理性：头部酒企均以渠道健康&...

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