东方证券-东鹏饮料-605499-25H1点评：费投短期干扰盈利能力，收入端保持良好增长势能-250728

市场资讯2025-07-28

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！（来源：研报虎）　　营收盈利落于此前业绩预告中枢位置，二季度营收强劲增长但盈利能力下滑。25H1公司传统大单品东鹏特饮和新品补水啦维持成长势能，带动公司实现营收107.37亿元，同比增长36.37%。单二季度来看，虽然收入保持高增，但利润增速略慢于收入增速，净利率有所下滑。25Q2实现营业收入58.89亿元，同比增长...

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（来源：研报虎）　　营收盈利落于此前业绩预告中枢位置，二季度营收强劲增长但盈利能力下滑。25H1公司传统大单品东鹏特饮和新品补水啦维持成长势能，带动公司实现营收107.37亿元，同比增长36.37%。单二季度来看，虽然收入保持高增，但利润增速略慢于收入增速，净利率有所下滑。25Q2实现营业收入58.89亿元，同比增长...</p>\n\n<a 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（来源：研报虎）　　营收盈利落于此前业绩预告中枢位置，二季度营收强劲增长但盈利能力下滑。25H1公司传统大单品东鹏特饮和新品补水啦维持成长势能，带动公司实现营收107.37亿元，同比增长36.37%。单二季度来看，虽然收入保持高增，但利润增速略慢于收入增速，净利率有所下滑。25Q2实现营业收入58.89亿元，同比增长34.10%，实现归母净利润13.95亿元，同比增长30.75%。由此引发市场对公司盈利能力是否出现向下拐点的担忧。我们认为公司当前仍然处于收入端跑马圈地、加强渠道能力、构建平台型企业的关键期，适当前置性投放费用有望驱动收入端长期更好地增长。　　多元产品精准适配各类人群及渠道，收入端增长动能仍充足。25H1能量饮料大单品表现稳健，营收83.61亿元，占比达77.87%，公司新推出无糖版特饮，有利于进一步推动消费人群向“累困”都市白领等扩展。电解质饮料“补水啦”25H1营收14.93亿元，营收占比达13.90%，25H1公司推出380ml“小补水”系列新品拓宽学校、会议使用场景、并针对零食量贩等特渠开发900ml款，丰富规格以精准满足不同渠道需求。25H1公司其他饮料营收8.77亿元，营收占比达8.17%，其中大包装果之茶、东鹏大咖带动增长。公司大包装产品定价亲民并延续促销活动，在县域超市、社区团购渠道发力，匹配家庭囤货、户外野餐场景；即饮咖啡大瓶装聚焦写字楼、加油站、高速服务区等出行场景，以高质价比争夺现制咖啡的替代需求。我们认为公司在“人群精准定位+场景深度适配+渠道高效触达”方面具有行业领先的理解和能力，收入端未来动力仍然充足。　　单Q2销售费用前置投放，短期干扰盈利能力。25H1公司销售费用增加主要系①为推进全国化战略实施，公司增加销售人员，导致销售人力成本上涨。②加大冰柜投入，导致渠道推广费增加。③请代言人等导致广告宣传费上涨。我们认为其中大部分为季度性前置性投入，当前公司仍处盘马圈地、构建平台型企业、建立渠道优势的关键阶段，短期销售投入的增加有望驱动长期收入更好的增长。盈利预测与投资建议　　看好公司构建平台型综合饮料企业，维持预测25-27年EPS分别为9.13、11.85和13.79元。维持FCFF估值法，测算公司股权价值1856亿元，对应目标价357.00元，维持买入评级。风险提示：市场竞争加剧、行业增速放缓、原材料成本大幅上升、新品不及预期风险\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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