家电企业如何跳脱补贴“慢速扶梯”，实现健康增长？

中国家电网2025-07-31

奥维云网近日发布家电市场半年报，数据显示，家电市场渠道分化已然成型。线下重金押注场景体验与全周期服务，试图以“价值战”对抗线上的“价格战”;线上则深陷性价比内卷，低价机型扩围，深耕会员经济“锁客”。这预示着过去依靠规模效应和统一策略通吃市场的时代已然终结。家电市场下半年的核心命题，已从“如何增长”转向“如何健康、可持续地增长”。奥维云网报告中提出的“模式重塑、能力补位、渠道协同”三点建议，值得深思...

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