高温烧塌空调格局！海尔份额多次居TOP2

全景网2025-07-30

全国持续的高温天气，如同催化剂般显著推升了空调市场的整体需求，行业竞争随之进入白热化阶段，各品牌为抢占份额纷纷发力：有的通过全渠道价格策略稳固规模，有的则侧重宣传升级包修服务强化信任，各显神通。正是在这股席卷全国的热浪冲击下，原有的市场格局开始经受前所未有的考验，随时面临被“烧塌”重塑的可能。根据GfK中怡康最新监测数据（W29），海尔空调当周零售份额为26.8%，在行业中排名第二。值得关注的是，...

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Haier's share has ranked TOP2 many times","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600690":0.9,"06690":0.9,"01169":1},"content_text":"全国持续的高温天气，如同催化剂般显著推升了空调市场的整体需求，行业竞争随之进入白热化阶段，各品牌为抢占份额纷纷发力：有的通过全渠道价格策略稳固规模，有的则侧重宣传升级包修服务强化信任，各显神通。正是在这股席卷全国的热浪冲击下，原有的市场格局开始经受前所未有的考验，随时面临被“烧塌”重塑的可能。根据GfK中怡康最新监测数据（W29），海尔空调当周零售份额为26.8%，在行业中排名第二。值得关注的是，这已是海尔在最近的五周内第三次位居行业第二。同时，在上半年的零售额与零售量这两项核心增长指标上，海尔也是TOP3量额增长最快的品牌，再次体现了其近期持续的增长态势。此次空调市场份额的整体提升与全国范围的高温天气紧密相关。极端气候将空调需求推向高点，也使得消费者的购买决策维度更加全面。制冷效率、能耗表现、产品可靠性，以及至关重要的安装响应速度和服务质量，都成为决定购买的关键要素。高温环境如同一个严格的考场，对品牌的产品性能和服务体系提出了更严格的要求。在应对高温市场需求的过程中，海尔空调展现出其能协同解决多方面的综合实力。凭借其在15秒快速制冷、净省电高效节能等用户关切领域的技术投入，以及在服务保障能力上的持续建设，满足了高温下的用户痛点需求。特别是在响应集中采购和快速安装方面，海尔为北京大学、清华大学等众多高校提供了空调产品与服务，有效满足了特定场景下的紧急需求。虽然高温带来的市场扩容吸引了众多品牌参与，但真正的竞争壁垒在于综合能力的构建，头部品牌依然在竞争中占据优势。海尔空调的上述投入，是其在此次高温期市场份额表现的因素之一。近期头部阵营的位次波动，正是高温“烧塌”旧有格局、催化新秩序的最直接证明。 这种快速变化不仅反映了市场需求的剧变，更在倒逼企业加速在核心技术、差异化体验与高效服务网络上的投入，推动全产业链的优化升级。纵然天气红利具有周期性，但这场由高温引发的、围绕产品性能、用户需求及服务效率的深度竞争，已然成为重塑空调行业格局的核心力量。 高温如同熔炉，淬炼出真正具备竞争力的品牌。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2555015283","isCrawlerRequest":true}