洋河股份业绩下滑，今世缘成江苏市场劲敌

DoNews2025-07-28

2025年7月，江苏白酒龙头企业洋河股份因业绩持续下滑、管理层动荡引发关注。洋河近年来营收跌破300亿，行业排名降至第五，第四季度更是出现19亿元净亏损。与此同时，江苏本地品牌今世缘迅速崛起，2019年至2024年间省内营收翻倍，对洋河形成强力挤压。曾经凭借‘蓝色经典’系列迅速崛起的洋河，如今面临省内外多重竞争压力，品牌定位模糊、深度分销模式弊端显现，其能否扭转局势仍有待观察。

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