监管争端升级！Meta(META.US)因新法规停止在欧盟投放政治广告

智通财经2025-07-25

智通财经APP获悉，Meta Platforms(META.US)将停止在欧盟投放政治和议题广告，理由是该公司认为新法规造成了“难以承受的复杂性和法律不确定性”。Meta周五发布声明称，该公司将于10月初解散其在欧盟的政治广告业务。该公司表示，关于政治广告透明度和定向投放的新规将于10月生效，这些规定限制了可用于向个人投放政治信息的数据。Meta表示，在法规最终确定之前，它已经就此问题“与政策...

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Meta (META.US) Halts Political Ads in EU Due to New Regulations","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"FESXmain":1,"FSXEmain":1,"FB":1,"META":1},"content_text":"智通财经APP获悉，Meta Platforms(META.US)将停止在欧盟投放政治和议题广告，理由是该公司认为新法规造成了“难以承受的复杂性和法律不确定性”。Meta周五发布声明称，该公司将于10月初解散其在欧盟的政治广告业务。该公司表示，关于政治广告透明度和定向投放的新规将于10月生效，这些规定限制了可用于向个人投放政治信息的数据。Meta表示，在法规最终确定之前，它已经就此问题“与政策制定者进行了广泛的接触”，但这些规则“将实际上使受欢迎的产品和服务退出市场，从而减少选择和竞争。” Alphabet(GOOGL.US)旗下的谷歌去年年底也宣布，将停止在欧盟地区投放政治广告。这项关于政治广告的决定是Meta与欧洲监管机构之间一系列冲突的最新事件。欧洲监管机构正致力于遏制大型科技公司的权力和数据收集行为。欧盟监管机构曾对Meta推出无广告版社交网络服务的计划提出质疑，并在过去12个月里对该公司处以近10 亿欧元的罚款。监管机构还对Meta的人工智能功能提出质疑，导致该公司暂停在欧盟推出这些功能。本月早些时候，Meta表示不会签署欧洲新出台的人工智能管理法规。停止投放政治广告不太可能对Meta的业务产生重大影响。Meta首席财务官 Susan Li 在2024年2月表示，尽管Meta仍在美国和其他国家投放政治和议题广告，但全球范围内的政治广告“实际上并非公司收入增长的主要推动力”。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"policyRegulatory","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2554076207","isCrawlerRequest":true}