美团拼好饭推出“百万亮厨”计划，推动100万商家升级明厨亮灶

IT之家2025-07-24

IT之家 7 月 24 日消息，美团今日宣布，即日起，拼好饭正式推出“百万亮厨”计划，将联合 20 万商家打造透明开放标杆，通过图文实况、视频直播等，向顾客即时更新真实的后厨环境；同时，还将推动 100 万商家升级明厨亮灶，建设透明后厨。对于通过实况直播等各种形式开放后厨的商家，拼好饭将予以专项扶持和补贴，IT之家附计划主要内容如下：1、陆续上线“食安日记”“明厨亮灶”等功能，推动至少 20 ...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2553788137?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-07-24 19:57","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2553788137","market":"hk","top_or_hot":-1,"title":"美团拼好饭推出“百万亮厨”计划，推动100万商家升级明厨亮灶","media":"IT之家","content":"<div>\n<p>IT之家 7 月 24 日消息，美团今日宣布，即日起，拼好饭正式推出“百万亮厨”计划，将联合 20 万商家打造透明开放标杆，通过图文实况、视频直播等，向顾客即时更新真实的后厨环境；同时，还将推动 100 万商家升级明厨亮灶，建设透明后厨。对于通过实况直播等各种形式开放后厨的商家，拼好饭将予以专项扶持和补贴，IT之家附计划主要内容如下：1、陆续上线“食安日记”“明厨亮灶”等功能，推动至少 20 ...</p>\n\n<a href=\"https://tech.ifeng.com/c/8lFsqo4Lylc\">网页链接</a>\n\n</div>\n","source":"ifeng_tech","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美团拼好饭推出“百万亮厨”计划，推动100万商家升级明厨亮灶</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美团拼好饭推出“百万亮厨”计划，推动100万商家升级明厨亮灶\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-24 19:57 北京时间&nbsp;&nbsp;&nbsp;<a href=https://tech.ifeng.com/c/8lFsqo4Lylc><strong>IT之家</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>IT之家 7 月 24 日消息，美团今日宣布，即日起，拼好饭正式推出“百万亮厨”计划，将联合 20 万商家打造透明开放标杆，通过图文实况、视频直播等，向顾客即时更新真实的后厨环境；同时，还将推动 100 万商家升级明厨亮灶，建设透明后厨。对于通过实况直播等各种形式开放后厨的商家，拼好饭将予以专项扶持和补贴，IT之家附计划主要内容如下：1、陆续上线“食安日记”“明厨亮灶”等功能，推动至少 20 ...</p>\n\n<a href=\"https://tech.ifeng.com/c/8lFsqo4Lylc\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2476274308.USD","symbol_name":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (USD) ACC","start_time":0,"source_url":"https://tech.ifeng.com/c/8lFsqo4Lylc","article_id":"2553788137","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2553788137","pubTimestamp":1753358260,"columns":[],"sourceInfo":{"source_id":"ifeng_tech","name":"凤凰网财经"},"weMediaInfo":null,"summary":"IT之家 7 月 24 日消息，美团今日宣布，即日起，拼好饭正式推出“百万亮厨”计划，将联合 20 万商家打造透明开放标杆，通过图文实况、视频直播等，向顾客即时更新真实的后厨环境；同时，还将推动 100 万商家升级明厨亮灶，建设透明后厨。接下来，美团将推动至少 20 万家拼好饭商家加入到“食安日记”“明厨亮灶”等实况展示的打卡中，通过合规、透明的方式，增进消费者信任，促进单量上涨。","collect":0,"end_time":0,"defaultTopTitle":"ifeng.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU2476274308.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (USD) ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU0320764755.SGD":"FTIF - Templeton Asian Growth A Acc SGD","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","LU0011963245.USD":"abrdn SICAV I ASIA PACIFIC SUSTAINAB  LE EQUITY \"A\" (USD) ACC","LU0051755006.USD":"摩根大通中国A (dist)","LU2152927971.USD":"NORDEA 1 ASIAN STARS EQUITY \"BP\" (USD) ACC","LU1242518857.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"I\" (USD) ACC","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","BK1233":"餐馆","LU1675838814.USD":"AB SICAV I - EMERGING MARKETS LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (USD) INC","LU1282648689.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AMG\" (USD) INC","HMTD.SI":"Meituan HK SDR 5to1","LU1152091168.USD":"UBS (LUX) EQUITY FUND - CHINA OPPORTUNITY (USD) \"PM\" INC","03690":"美团-W","LU0577902298.EUR":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (EUR) ACC","BK1575":"同股不同权","LU1328277881.USD":"MANULIFE GF DRAGON GROWTH FUND \"AA\" (USD) INC","LU0067412154.USD":"UBS (LUX) EQUITY FUND -  CHINA OPPORTUNITY \"P\" (USD) ACC","LU2488822045.USD":"ALLIANZ CHINA HEALTHY LIVING \"AT\" (USD) ACC","LU0348827113.USD":"ALLIANZ RCM CHINA \"AT\" ACC","LU0737861699.HKD":"FIDELITY CHINA FOCUS \"A \" (HKD) ACC","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","SG9999000459.SGD":"Aberdeen Standard Pacific Equity SGD","LU0588545904.SGD":"Eastspring Investments - Asian Equity Income ASDM SGD","LU0228659784.USD":"施罗德金砖四国基金","LU0577902454.USD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (USD) ACC","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","LU0577902371.SGD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (SGD) ACC","SG9999014674.SGD":"Nikko AM All China Equity A SGD","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU1328615791.USD":"FULLERTON LUX FUNDS - ALL CHINA EQUITIES \"I\" (USD) ACC","SG9999002562.SGD":"LionGlobal Asia Pacific SGD","LU0054450605.USD":"HSBC GIF GLOBAL EMERGING MARKTS EQ \"AD\" INC","LU0049853897.USD":"SCHRODER ISF EMERGING MARKETS \"A\" (USD) INC AV","LU2097828805.USD":"AZ EQUITY CHINA \"A-AZ\" (USD) ACC","LU0683595622.HKD":"AB SICAV I-EM.MKTS MUL.ASS.PTF(AD)","BK1604":"节假日概念","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","IE00B3M56506.USD":"NEUBERGER BERMAN EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU0048597586.USD":"富达亚洲焦点A","MPNGY":"美团ADR","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","BK1521":"挪威政府全球养老基金持仓","LU0449509016.USD":"HSBC GIF BRIC EQUITY \"AC\" (USD) ACC","LU0634319403.HKD":"ALLIANZ HONG KONG EQUITY \"AT\" (HKD) ACC","LU0214875030.USD":"HSBC GIF BRIC EQUITY \"M2C\" (USD) ACC","LU1868837565.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"1\" (USD) ACC"},"translate_title":"Meituan Pinhaofan launches the \"Million Bright Kitchen\" plan to promote 1 million merchants to upgrade their bright kitchens and stoves","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"METmain":0.6,"03690":1,"MPNGY":1,"HMTD.SI":0.6},"content_text":"IT之家 7 月 24 日消息，美团今日宣布，即日起，拼好饭正式推出“百万亮厨”计划，将联合 20 万商家打造透明开放标杆，通过图文实况、视频直播等，向顾客即时更新真实的后厨环境；同时，还将推动 100 万商家升级明厨亮灶，建设透明后厨。对于通过实况直播等各种形式开放后厨的商家，拼好饭将予以专项扶持和补贴，IT之家附计划主要内容如下：1、陆续上线“食安日记”“明厨亮灶”等功能，推动至少 20 万拼好饭商家实况展示现在打开美团拼好饭页面，用户已经可以看到一些商家随手拍的“今日后厨实况”。现在，即使是拼好饭上的小商户，也可以只用手机打卡的方式，像上传朋友圈一样，随手记录后厨真实环境。今年 2 月以来，已经有 11.7 万家商户在美团开通了“明厨亮灶”视频直播，很多拼好饭商家也将加入到视频直播中。接下来，美团将推动至少 20 万家拼好饭商家加入到“食安日记”“明厨亮灶”等实况展示的打卡中，通过合规、透明的方式，增进消费者信任，促进单量上涨。2、开辟厨房环境展示专区，30 万商家已参与，今年数量将达百万级除了后厨情况，很多用户在点拼好饭时，常会关心：店内真实环境如何？靠不靠谱？以前用户只能靠自己看商家照片，或是找用户评价。现在，为了让用户更便捷了解到拼好饭商家的真实门店情况，美团为商家开辟了专区展示门头图、店内环境图、后厨图，支持他们把“三图”放在和商品同等重要的位置展示。截至目前，已经有近 30 万商家主动在商品区晒出“三图”（门头图、店内环境图、后厨图）。今年，这个数量将达到百万级，覆盖绝大部分大家日常下单的店铺。▲ 左：门店“三图”展示专区；右：门店“三图”详情3、上线“亮厨商家”专属认证，助力商家打造“爆品”对愿意展示真实环境的拼好饭商家，美团已设立“亮厨商家”专属认证标识，并通过流量倾斜、首页推荐等给予支持，计划从中帮助至少 30 万个商家打造“爆品”。4、数十万次线下巡检已完成，联合骑手等建立监督巡查暗访机制美团的一线运营人员每天除了日常拜访、签约，还会针对商家后厨环境、就餐区域、打包标准、售后服务进行督察和培训。此外，运营人员还有专项暗访任务，就店铺位置较深、运营经验尚浅、用户投诉较多的店铺，进行后厨抽查和协助整改。同时，骑手送完餐后，也能在骑手 App 上反馈商户的情况。今年以来，美团已经完成数十万次线下巡检任务，希望通过更完善的核验机制，推动食品安全社会共治。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"isLaohu8Offline":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.44.1","shortVersion":"4.44.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2553788137","isCrawlerRequest":true}