花旗预测百度广告收入下半年或持续承压下调核心营业利润预期

GPLP犀牛财经2025-07-21

7月17日，花旗发布的最新报告指出，百度下半年广告收入可能持续承压。花旗分析师在报告中表示，在百度快速提升AI搜索能力和广告支出情绪持续低迷的情况下，广告收入对业绩的拖累可能超出预期。据此，花旗将百度第二季度和第三季度的核心广告收入预测分别下调6.1%和8.9%。由于利润率较高的广告业务收入前景减弱带来的负面影响更为显著，该公司同时将百度第二季度和第三季度的核心营业利润预期分别大幅下调21%和...

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花旗预测百度广告收入下半年或持续承压 下调核心营业利润预期

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花旗预测百度广告收入下半年或持续承压下调核心营业利润预期