吉利×喜相逢、比亚迪×花生好车联手，主机厂“下一战场”曝光！

汽车金融帮2025-07-23

来源/ 车咖院原标题/ 【重磅】比亚迪合作花生好车、吉利合作喜相逢，行业机遇来了编辑/ 汽车金融帮陈柒设计/ Han摘要INTRODUTION7月9日，“汽车直租第一股”喜相逢集团，宣布和吉利汽车建立深度合作。两天之后，7月11日，花生好车宣布与比亚迪汽车举行战略合作签约仪式。两天之内，两家租赁购车头部品牌先后与汽车主机厂建立深度战略合作，不是单独的孤立事件，而是汽车产业布局结构调整的必然选择。在...

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Han摘要INTRODUTION7月9日，“汽车直租第一股”喜相逢集团，宣布和吉利汽车建立深度合作。两天之后，7月11日，花生好车宣布与比亚迪汽车举行战略合作签约仪式。两天之内，两家租赁购车头部品牌先后与汽车主机厂建立深度战略合作，不是单独的孤立事件，而是汽车产业布局结构调整的必然选择。在国内汽车行业内卷严重、价格战持续不断的大环境下，主机厂必须转变观念，积极主动进行业务结构调整，实现差异化竞争。在国内全款购车、贷款购车极度饱和的前提下，租赁购车（包含汽车直租、以租代购等具体模式）作为免负债购车模式是汽车消费领域巨大的蓝海市场，是汽车主机厂必须面对的考题。今年，超过10家汽车主机厂探讨和租赁购车（以租代购）企业合作，喜相逢集团和花生好车作为头部品牌，成为众多主机厂的合作目标，这说明主机厂已经意识到下一步的竞争会在租赁购车领域，已经开始加大在租赁购车领域的布局。一、花生好车与比亚迪达成战略合作7月11日，比亚迪与花生好车在深圳举行战略合作签约仪式，双方将在新能源租赁等领域开展多方面合作，共同推进双方业务发展。二、喜相逢和吉利汽车建立深度合作2025年7月9日，吉利控股集团汽车销售公司副总经理陈敏、浙江智慧普华融资租赁有限公司总经理忻桦一行到访喜相逢集团总部，喜相逢集团董事长黄伟、副董事长叶富伟等领导热情接待。三方就汽车金融创新、全球化布局及数字化管控等六大核心议题达成战略共识。8月网约车金融、汽金不良处置等活动开启扫码加入汽车金融、网约车等交流群活动早鸟价限时咨询本文不代表汽车金融帮任何投资立场，图文如涉及版权问题，请及时联系后台，将第一时间处理，转载须附上来源汽车金融帮，否则一律举报投诉！","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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