招银国际：爱奇艺二季度营收下降，微剧实现显著的收入贡献仍需时间

瑞财经2025-07-22

7月21日，招银国际发布报告称，其预计爱奇艺2Q25E总营收同比下降11%，环比下降8%至66.2亿元，较一致预期低8%，主因：1）部分剧集延期播出；2）广告主预算缩减，效果广告表现不及预期；3）发行收入下滑。尽管如此，招银国际预计爱奇艺2Q25Non-GAAP营业利润约2600万元，基本符合其此前预期，主要由于公司对于内容成本和运营费用维持审慎控制。爱奇艺持续投入微剧内容，部分自制微剧已取得初步...

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