沃尔玛重塑AI代理策略，简化用户体验推动智能升级

金十数据2025-07-24

沃尔玛(WMT.N)正在全面改革其AI代理策略，目标是简化用户体验。这里所说的“代理”指的是能够代表用户独立执行某些操作的人工智能工具，沃尔玛近几个月里打造了数十个这样的代理。或许数量太多了，因为这些代理通常通过不同系统中的不同界面访问，用户开始感到困惑。如今，这家零售巨头开始退一步，将所有这些代理整合成四个独立的界面，称为“超级代理”。公司表示，四个超级代理分别面向顾客、员工、工程师，以及卖家和...

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upgrades","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"WMT":1},"content_text":"沃尔玛(WMT.N)正在全面改革其AI代理策略，目标是简化用户体验。这里所说的“代理”指的是能够代表用户独立执行某些操作的人工智能工具，沃尔玛近几个月里打造了数十个这样的代理。或许数量太多了，因为这些代理通常通过不同系统中的不同界面访问，用户开始感到困惑。如今，这家零售巨头开始退一步，将所有这些代理整合成四个独立的界面，称为“超级代理”。公司表示，四个超级代理分别面向顾客、员工、工程师，以及卖家和供应商。每个群体的超级代理将调用多个后台代理的能力，提供统一的体验。公司计划于周四正式宣布这些变化。沃尔玛首席技术官兼首席开发官苏雷什·库马尔表示：“我们很清楚，能大幅简化这一切。如果我有一个代理帮助你处理工资，还有另一个代理帮助你识别商品趋势，你不应该记得所有这些还要在它们之间切换。”库马尔说，这一转变是自然而然的演进，因为公司发现AI代理有太多不同的使用场景。沃尔玛从最高领导层开始，全面认可这项技术。沃尔玛首席执行官道格·麦克米伦说：“人工智能已经在改变我们的工作方式。学习并应用我们的发现，打造新工具，是我们每个人的责任和机会，以提升顾客、会员和同事的体验。”进一步加深AI布局，公司周三宣布，任命Instacart高管丹尼尔·丹克尔为全球AI加速、产品和设计负责人，向麦克米伦汇报。同时，沃尔玛也在招募一位AI平台负责人，将向库马尔汇报。沃尔玛美国区CEO约翰·弗纳表示，在零售这样竞争激烈的领域，顶尖零售商名单每隔十年就可能大幅变动，因此紧跟技术潮流至关重要。弗纳相信，AI代理不仅能为顾客带来更加个性化和诱人的购物体验，推动收入增长，还能在供应链和库存管理等方面带来成本节约。沃尔玛的情况十分独特，大多数公司仍在摸索如何部署甚至一个能够自主完成任务或与人类协作的AI代理。这四个超级代理处于不同开发阶段。面向顾客的超级代理“斯帕基”已上线，但其功能将持续扩展。据公司透露，面向供应商的超级代理“马蒂”预计将在未来几个月推出，最终将包含购买分析、广告策划和执行等功能。面向员工和工程师的超级代理预计将在明年问世。员工代理最终将能执行诸如核查员工丢失折扣卡的资格，然后发放新卡等操作。沃尔玛表示，正通过名为模型上下文协议（Model Context Protocol，简称MCP）的开源标准将这些不同代理连接起来。该协议由AI公司Anthropic于去年11月推出，允许超级代理界面调用其他小代理以及内部应用和数据源。库马尔说，沃尔玛最初构建代理时，MCP尚未广泛应用。现在公司正在回头确保旧代理符合该标准。库马尔指出，结果将是巨大的。简化后的界面很可能大幅提升工具的使用率。他表示，太多代理散落在不同位置让用户体验不够直观。“这正是我们想要避免的。”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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