七鲜小厨风头未过，刘强东又联手比亚迪“截胡”汽车后市场

Ofweek维科网2025-07-24

出品 | 华博商业评论当所有人都在讨论七鲜小厨将如何掀翻行业格局时，一柄“资本利刃”已悄然抵住传统4S店的咽喉。近日，京东汽车与比亚迪汽车销售有限公司正式签署战略合作协议，双方将聚焦比亚迪品牌及其售后“精诚一家”养车服务在京东平台的全面升级。值得注意的是，这是比亚迪首次在售后领域与头部电商平台展开联合。产品层面，“比亚迪汽车售后官方旗舰店”将为比亚迪车主提供一站式售后服务，涵盖原厂保养、精诚轮胎、...

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华博商业评论当所有人都在讨论七鲜小厨将如何掀翻行业格局时，一柄“资本利刃”已悄然抵住传统4S店的咽喉。近日，京东汽车与比亚迪汽车销售有限公司正式签署战略合作协议，双方将聚焦比亚迪品牌及其售后“精诚一家”养车服务在京东平台的全面升级。值得注意的是，这是比亚迪首次在售后领域与头部电商平台展开联合。产品层面，“比亚迪汽车售后官方旗舰店”将为比亚迪车主提供一站式售后服务，涵盖原厂保养、精诚轮胎、原厂配件、汽车精品等；服务层面，比亚迪售后“精诚一家”扩充服务对象至所有品牌车主，在京东开设独立店铺。比亚迪与京东的合作，是一场强强联手的必然。通过合作，京东的数字化工具能精准洞察用户需求，为车主智能匹配保养方案提升服务效率与用户体验，比亚迪的原厂配件则保障了产品质量。再加上京东平台的专属补贴，消费者能获得透明、高效、高性价比的服务体验。在新能源汽车市场的激烈竞争中，比亚迪正加速推进服务升级。今年以来，比亚迪多次开展限时“一口价”或者限时补贴活动，通过厂家补贴、现金补贴等方式变相降价。在“价格战”冲击市场的背景下，服务品质也成为留住用户的终极防线。事实上，早在去年3月，京东集团便与比亚迪达成战略合作，涉及整车销售、企业服务、营销创新与用户运营等多个方面。京东在汽车领域并非新玩家。从2015年刘强东成为蔚来汽车最早投资者开始，京东便持续加码汽车赛道；2017年，京东开始布局汽车后市场业务；2018年，京东汽车整车交易平台上线；2021年，京东成立京东汽车事业部......十年时间，京东在汽车产业链的根系早已悄然蔓延。表面上看，这是京东在汽车后市场的一次重大突破，但背后隐藏着刘强东更深层的战略意图。这位51岁的商业领袖，已经悄然在汽车领域布下一盘更大的棋。7月2日，在第十七届国际交通技术与设备展览会上，京东物流首次发布京东物流VAN。该产品具备最高400公里满载续航能力及L4级别公开道路自动驾驶跑行能力，可自主规划最优路线、精准识别并灵活避让障碍物，能够从容应对人车混行的复杂交通环境。京东物流VAN的推出，无疑将进一步提升京东在这场物流竞争中的优势。也说明了刘强东在汽车产业的布局，绝不仅限于售后服务这一隅之地。2025年的刘强东，正以令人窒息的节奏扩张商业版图。从外卖到汽车后市场，这位51岁的企业家在多个战场同时开火。传统玩家要么拥抱变革，要么被变革碾碎——毕竟，这场没有硝烟的闪电战，从不给对手留喘息之机。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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