越来越多的消费者闪购买花，即时零售已经成为鲜花消费的重要方式

上观新闻2025-07-24

“过去一年，已有超过1.5亿人次消费者在美团闪购买花，入驻平台的鲜花商家超过20万家，即时零售已经成为鲜花消费的主要方式、鲜花产业向好发展的重要牵引力。”在7月24日由美团闪购主办的2025即时零售鲜花生态大会（以下简称“鲜花大会”）上，美团闪购鲜花业务负责人唐方分享了来自即时零售视角的行业洞察。“鲜花经济”寄托着“爱与美好”，已成为民生消费的新亮点、传播花卉文化艺术的新载体。但鲜花产业长期以来也...

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