外卖一天卖出2亿单背后：外卖基建的快速升级

蓝鲸财经2025-07-17

即时零售连续刷新纪录！7 月全国外卖市场日订单已破 2.5 亿，创历史新高。订单准时率、送达时间均得到长足进步，不论从数量看，还是效率而言，中国外卖已经成为全球现象级事件。拨开海量平台补贴带来的消费者热情，这一轮外卖热的背后，是中国科技基建效率的提升，外卖基建的快速升级，包括近年来外卖团队的壮大，平台持续优化配送路线等AI 算法，创新的数字化方案如“碰一下”开门等面世。扩大外卖骑手运力支持走在城市...

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算法，优化外卖骑手的配送路线。饿了么推出AI助手“小饿”，提升骑手接单效率和体验，基于骑手历史数据与周边订单热力图，提供“哪里订单多”“当前收入预估”等智能分析，帮助骑手优化接单策略。美团也推出智能调度系统，在订单匹配中，系统快速规划最优配送路径，助力骑手高效完成任务。创新数字化方案“碰一下”开门让配送再少1分钟“闪购”字面意思就意味着，需要足够快的下单-送达效率才能满足消费者需求。而进小区需要登记这一闪购“最后 100 米”正是提效的关键一环，既要满足小区的管理标准又要提升速度。科技方案仍旧是解决管理问题的关键所在。继饿了么上线支持骑手用“支付宝碰一下”进小区的解决方案， 7 月 15 日，即时配送头部企业 UU 跑腿也宣布上线“支付宝碰一下”开门服务，让骑手进小区时，只需用手机“碰一下”支付宝小蓝环，3 秒完成登记和验证，即可快速通行。“最近我们的单子增加了很多，如果像以前那样到了小区要手工登记、跟门岗沟通核验，会耽误不少时间，也担心客户会不满意，用‘支付宝碰一下’进小区，大大提升了我们接单跑单的便利，进小区不再有压力了”，UU骑手李翔分享。“碰一下”开门有效助力每单配送时间缩短1 到 2分钟，也通过骑手身份和订单多重验证，满足了物业安全管理的需求。数据也佐证了这一新方案受欢迎程度：全国已有近 100 家物业服务企业接入支付宝“碰一下”开门解决方案，覆盖20000多个小区。而过去的5月和6月里，骑手使用“支付宝碰一下”开门的次数相比 3 月和 4 月，增长超 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