宠物行业：消费升级驱动全品类增长，国产品牌强势崛起

投资快报2025-07-17

头部主播：直播间宠物品类销量大涨73%，国货品牌受青睐李佳琦直播间宠物品类销售额同比大幅增长73%，宠物消费从“基础温饱型”向“品质升级型”跃迁的结构性变化。从需求结构看，刚性囤货需求仍是主力。主粮、零食、猫砂等高频消耗品占比高达92%，头部直播间通过科学规划产品规格(4-6个月用量)平衡集中采购与食用新鲜度，契合消费者囤货习惯。消费升级趋势显著：新一代宠主(90后、00后占比67%)科学养宠理念...

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