奈飞正式启用AI制作影视特效，成本或降低90%

环球网2025-07-19

【环球网科技综合报道】7月19日消息，全球流媒体巨头奈飞（Netflix）在财报电话会议上宣布，其制作的阿根廷科幻剧集《永航员》（The Eternaut）首次采用生成式人工智能（GenAI）完成最终视觉特效镜头，AI技术正式渗透至好莱坞核心制作流程。据奈飞联合首席执行官泰德·萨兰多斯（Ted Sarandos）透露，在《永航员》中，制作团队需呈现布宜诺斯艾利斯市中心建筑倒塌的灾难场景。传统特效...

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2025-07-21
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Perry）曾因担忧AI冲击就业，叫停价值8亿美元的亚特兰大工作室扩建计划；同年，奥斯卡提名影片《The Brutalist》因使用AI工具引发工会抗议。</p><p>奈飞的突破并非孤例。2024年9月，狮门影业与AI视频平台Runway达成合作，允许其使用经典电影库训练定制模型；同年，OpenAI的Sora、<a href=\"https://laohu8.com/S/GOOG\">谷歌</a>的Veo等工具相继推出，可基于文本生成高质量视频片段。这些进展迫使传统制片厂加速转型：华纳兄弟探索公司开放特定节目许可，而<a href=\"https://laohu8.com/S/DIS\">迪士尼</a>则选择自主研发AI工具以保护IP。（青山）</p>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>奈飞正式启用AI制作影视特效，成本或降低90%</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n奈飞正式启用AI制作影视特效，成本或降低90%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-19 11:51 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025071911530797abd6a0&s=b><strong>环球网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【环球网科技综合报道】7月19日消息，全球流媒体巨头奈飞（Netflix）在财报电话会议上宣布，其制作的阿根廷科幻剧集《永航员》（The Eternaut）首次采用生成式人工智能（GenAI）完成最终视觉特效镜头，AI技术正式渗透至好莱坞核心制作流程。据奈飞联合首席执行官泰德·萨兰多斯（Ted Sarandos）透露，在《永航员》中，制作团队需呈现布宜诺斯艾利斯市中心建筑倒塌的灾难场景。传统特效...</p>\n\n<a 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Acc"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025071911530797abd6a0&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2552541694","content_text":"【环球网科技综合报道】7月19日消息，全球流媒体巨头奈飞（Netflix）在财报电话会议上宣布，其制作的阿根廷科幻剧集《永航员》（The Eternaut）首次采用生成式人工智能（GenAI）完成最终视觉特效镜头，AI技术正式渗透至好莱坞核心制作流程。据奈飞联合首席执行官泰德·萨兰多斯（Ted Sarandos）透露，在《永航员》中，制作团队需呈现布宜诺斯艾利斯市中心建筑倒塌的灾难场景。传统特效方案需耗时数月、投入数百万美元，而通过与奈飞内部创新团队Eyeline Studios合作开发的AI工具，该镜头完成速度提升10倍，成本相比传统方案降低90%。萨兰多斯强调：“AI不仅让不可能的创意变为现实，更在预算范围内实现了前所未有的视觉震撼。”这一技术突破直接回应了好莱坞近年来的成本困境。2024年，好莱坞制片大亨泰勒·佩里（Tyler Perry）曾因担忧AI冲击就业，叫停价值8亿美元的亚特兰大工作室扩建计划；同年，奥斯卡提名影片《The Brutalist》因使用AI工具引发工会抗议。奈飞的突破并非孤例。2024年9月，狮门影业与AI视频平台Runway达成合作，允许其使用经典电影库训练定制模型；同年，OpenAI的Sora、谷歌的Veo等工具相继推出，可基于文本生成高质量视频片段。这些进展迫使传统制片厂加速转型：华纳兄弟探索公司开放特定节目许可，而迪士尼则选择自主研发AI工具以保护IP。（青山）","news_type":1,"symbols_score_info":{"DIS":0.9,"NFLX":1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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