野村调低百度目标价，预计其二季广告收入或年减15%

瑞财经2025-07-17

近日，野村发布报告指出，由于百度广告收入疲软，该行预测“ 百度核心”（不包括爱奇艺）第二季收入可能年减3%至259亿元人民币，较最新的华尔街预期低2%。百度已加快向搜寻用户提供人工智能生成内容的速度，但目前这些内容的变现能力有限。因此，用户时间从传统搜寻转向人工智能搜寻内容对其搜寻广告业务造成了显著冲击。野村认为，用户由传统搜寻向人工智能搜寻的迁移似乎是不可逆的，因后者提供了更卓越...

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