安踏体育：户外亮眼精进运营

天风证券2025-07-17

公司公布25Q2 及上半年零售流水2025Q2：安踏品牌零售流水同比增长低单位数；FILA 零售流水同比增长中单位数；其他品牌零售流水同比增长50-55%。2025H1：安踏品牌零售流水同比增长中单位数；FILA 零售流水同比增长高单位数；其他品牌零售流水同比增长60-65%。安踏品牌：DTC 驱动“店型革命”，重构空间价值安踏渠道分层的精髓在于“不同人、不同场、不同货”的精准匹配。分层店态将笼统...

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安踏体育：户外亮眼 精进运营

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安踏体育：户外亮眼精进运营