亚洲车市 | 土耳其2025年6月：特斯拉、比亚迪领跑电车市场

芝能汽车2025-07-17

2025年6月，土耳其轻型车市场迎来新高点，以11.9万辆的销量刷新了6月历史纪录，同比上涨16%。在整体增长势头下，新能源汽车的表现尤为抢眼，特斯拉和比亚迪强势进入销量前十，特斯拉Model Y更首次登顶成为全市场最畅销车型。传统强势品牌大众、菲亚特、雷诺的地位受到挑战，而中国品牌则在这一新格局中迅速扩大影响力。01土耳其市场总体格局变化：电动化趋势带动销量再创新高2025年6月，土耳其轻型车...

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Y更首次登顶成为全市场最畅销车型。传统强势品牌大众、菲亚特、雷诺的地位受到挑战，而中国品牌则在这一新格局中迅速扩大影响力。01土耳其市场总体格局变化：电动化趋势带动销量再创新高2025年6月，土耳其轻型车市场销量达到118,611辆，同比增长16%，创下历史同期新高。这一成绩不仅打破了去年6月的纪录，也让今年前6个月的累计销量首次突破60万辆，达607,977辆，增势强劲。从品牌层面来看◎大众凭借同比增长56.2%的强劲表现，以10,526辆的成绩重返榜首，这是自2020年1月以来的首次月度冠军。◎传统主力菲亚特和雷诺则分别下滑21.7%与12.7%，位列第二与第三，但雷诺依旧保持今年以来的累计领先地位。电动车品牌特斯拉与比亚迪则展现出惊人的增幅。◎特斯拉在6月销量同比增长171%，达到7,235辆，市占率达6.1%，超越众多传统品牌跃升至第六位。◎而比亚迪更以近19倍的同比增长，达6,857辆，市占率达5.8%，跃升至第八位，几乎追平丰田（6.0%）与标致（6.2%）。从车型层面看◎特斯拉以Model Y为核心，Model Y不仅在电动车细分市场领先，更首次超越传统燃油车成为全市场销量第一。作为一个纯电品牌，特斯拉在产品聚焦、用户口碑与软件服务上的优势，在土耳其这种新兴电动车市场获得了有效放大。◎大众T-Roc则从上月的第20名跃升至第二名，同比增长近29倍，显示出SUV细分市场仍具强劲拉动能力。◎比亚迪Seal U位列第三，超越了曾长期主导市场的雷诺Clio与菲亚特Egea。动力结构的变化也进一步表明电动化趋势。特斯拉、比亚迪、Togg等电动车品牌显著增长，而菲亚特Egea、丰田卡罗拉等传统燃油车型则大多面临下滑，部分车型同比跌幅超过30%。02中国品牌加速渗透，比亚迪领跑，奇瑞承压，比亚迪Seal U和海豚成主力军在中国品牌阵营中，比亚迪无疑是2025年上半年在土耳其最具代表性的增长标杆。6月比亚迪整体销量为6,857辆，同比暴增1876.1%，在品牌排行榜中位居第八，超越现代、欧宝、斯柯达等多个欧美与日韩品牌。今年1-6月累计销量达25,501辆，同比增长超17倍，表现极为亮眼。在车型方面◎比亚迪Seal U以4,382辆跃升至全市场第三，仅次于特斯拉Model Y与大众T-Roc；这款中型纯电SUV正逐步成为比亚迪在海外市场的战略主打。除了Seal U之外，比亚迪的海豹和海豚也开始进入主流视野。其中，海豹在6月售出897辆，首次进入土耳其前30；海豚虽未进入前40，但随着后续版本投放，有望在小型电动车市场获得份额。◎对比来看，2024年表现突出的奇瑞，在2025年面临较大回调。6月销量仅为2,807辆，同比大跌62.6%；旗下的瑞虎8 Pro Max（Tiggo 8 Pro Max）销量为1,404辆，同比下降55.6%；瑞虎7 Pro Max也下滑至1,103辆，同比跌幅超过六成。从2024年冲高的动能回落至2025年，奇瑞正面临车型更新、价格竞争与品牌认知等多重压力。Jaecoo 7在6月售出802辆，虽为新品牌，但迅速挤入品牌榜第27位，中国品牌在产品定位和细分领域的进一步扩张。◎此外，来自福田的商用车也实现325辆的销量，在当地轻型商用车市场试探突破。◎土耳其本土电动车品牌Togg，在6月售出3,098辆，同比增长78.8%，排名第14，主力车型T10X销量位列市场第7位，展现出强烈的本地化竞争力。Togg的持续表现也在一定程度上说明，土耳其消费者正越来越多地接受国产纯电车型。从整体来看，中国品牌已不再局限于“性价比”标签，而是在产品品质、电动化技术、智能化功能与渠道建设上构建了更系统的竞争力。比亚迪的技术能力与全球化体系、奇瑞的海外布局、多品牌协同，以及新势力品牌的进入，正共同推动中国品牌在土耳其形成多点突破的局面。小结2025年上半年，土耳其市场在销量增长、品牌更替、动力结构转型等多个维度上展现出强烈的变革信号、，以特斯拉和亚迪为代表的纯电品牌不仅赢得了市场份额，更赢得了本地消费者的信任。土耳其市场已具备成为中东欧纯电桥头堡的潜力：市场规模持续增长，消费者接受度提升，政策环境稳定，加上本地品牌Togg带动的电动化氛围，为中外品牌提供了共同成长的土壤。对于中国车企而言，土耳其既是通往欧洲的战略前哨站。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 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