阿维塔总裁陈卓谈小米雷军跨界造车：对汽车营销形成降维打击，CMO可能将失业

IT之家2025-07-13

IT之家 7 月 13 日消息，据红星资本局今日消息，7 月 11 日，阿维塔科技总裁陈卓在 2025 汽车论坛上表示，“雷总和他所带领的小米团队掌握了新时代流量密码和营销制胜的关键能力，对汽车特别是对原有的汽车营销领域，形成了一种降维打击。另一方面，正是因为有小米等跨行业优秀企业的入局，汽车的营销也正在发生深刻的变革。”他提到，有从业者感慨，汽车行业的 CMO（IT之家注：首席营销官）可能要失业...

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