GE航空航天向伟明：本地化战略是在中国取得成功的关键经验

市场资讯2025-07-14

专题：2025智荟中欧·北京论坛|全球经贸格局重构下的企业策略　　7月10日，中欧国际工商学院在北京举办第五届“智荟中欧·北京论坛”。期间，圆桌论坛以“当下企业全球化经营的战略思考与实践”为主题，围绕如何开展本地化策略、进行供应链智能化建设、制定出海战略等展开探讨，GE航空航天全球副总裁兼大中华区总裁向伟明出席并分享他们在中国的本地化实践经验，为当前加速“走出去”的中国企业提供借鉴。　　...

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href=https://finance.sina.com.cn/hy/hyjz/2025-07-14/doc-inffkwra3334266.shtml><strong>市场资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>专题：2025智荟中欧·北京论坛|全球经贸格局重构下的企业策略\n\n　　7月10日，中欧国际工商学院在北京举办第五届“智荟中欧·北京论坛”。期间，圆桌论坛以“当下企业全球化经营的战略思考与实践”为主题，围绕如何开展本地化策略、进行供应链智能化建设、制定出海战略等展开探讨，GE航空航天全球副总裁兼大中华区总裁向伟明出席并分享他们在中国的本地化实践经验，为当前加速“走出去”的中国企业提供借鉴。\n　　...</p>\n\n<a 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Weiming: Localization strategy is a key experience for success in China","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"GE":1},"content_text":"专题：2025智荟中欧·北京论坛|全球经贸格局重构下的企业策略\n\n　　7月10日，中欧国际工商学院在北京举办第五届“智荟中欧·北京论坛”。期间，圆桌论坛以“当下企业全球化经营的战略思考与实践”为主题，围绕如何开展本地化策略、进行供应链智能化建设、制定出海战略等展开探讨，GE航空航天全球副总裁兼大中华区总裁向伟明出席并分享他们在中国的本地化实践经验，为当前加速“走出去”的中国企业提供借鉴。\n　　向伟明介绍道，GE于2024年4月完成拆分，成为三家独立上市公司：GE航空航天、GE医疗和GE能源三家独立上市公司，目的是让各自更加聚焦主业，并更好地配置资产，制定灵活的市场战略。拆分之后，GE航空航天目前已成为全球航空业中规模最大的企业。\n　　而借助中国航空业腾飞的机会，他们得以在中国市场越做越大。今年是GE航空航天入华45周年，他们在中国的市场整个装机量已经从最早的300多台，发展到现在的7800台。向伟明表示，GE始终重视并看好中国市场。目前中国是全球航空业第二大单一市场，并预计将在2043年成为全球最大市场。\n　　本地化战略被向伟明视为GE航空航天在华取得成功的关键经验。目前，他们已在中国建立了8家发动机大修基地，实现境内全链条服务；与本地飞行学院合作培养1.7万名维修人才；在上海设立首个海外机队支援中心，在苏州建立为全球发动机提供新零部件生产的制造工厂；99%的员工来自本地，构建了从技术引入到人才培育的完整生态。\n　　他强调：“尊重法规、创造就业、加强本地化至关重要，还有很重要的是要找到合适的本地合作伙伴，进行技术赋能、开展战略合作。”\n　　新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目的，并不意味着赞同其观点或证实其描述。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：李思阳","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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