阿里老兵创建雷军五度加持

杭州网2025-07-16

阿里系创业军团或将再添一家上市公司。总部位于杭州西湖区的母婴平台海拍客近日正式向港交所递交招股书，拟登陆主板。这家由前阿里高管于2015年创办的企业，迎来其发展历程中的关键时刻。前阿里员工坐镇雷军五度参投海拍客的核心团队堪称“阿里系豪华阵容”。根据招股书，首席执行官赵晨毕业于北京外国语大学，在创办海拍客前，曾在阿里巴巴工作9年，是天猫国际的创建者之一。首席运营官徐虹曾在阿里就职近12年，是阿里旺旺...

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、高瓴资本等知名机构。其中，雷军旗下顺为资本不仅参与了5轮投资，累计投入2693.33万美元，更以16.37%的持股比例成为海拍客最大机构股东。踩中母婴风口却遇增长瓶颈可以说，海拍客的目标客群是“小镇妈妈”。招股书显示，其交易买家分布中，一线城市仅占约1%，二线城市占比约17%，低线市场买家占比超过80%。截至2024年12月31日，海拍客平台已连接约4200名注册卖家及约29万名注册买家。除了数字平台业务，2019年海拍客切入自营业务，聚焦于下游需求分散但具有弹性的高渗透率产品品类。截至2024年12月31日，海拍客已孵化开发92个自有品牌及系列，并与153家制造商建立合作。成立初期，因为精准踩中母婴垂直类风口，海拍客曾经历高速增长期：2016年交易额突破10亿元，2019年飙升至100亿元。但此后受 综合电商 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阿里老兵创建 雷军五度加持

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阿里老兵创建雷军五度加持