携程“调价助手”再起争议，一季度销售及营销费用花了30亿元

瑞财经07-14

瑞财经严明会近日，携程“调价助手”被指扰乱市场定价、打乱酒店经营节奏一事引发热议。有酒店商家反映称，该功能通过后台系统自动扫描竞品平台价格，会自动强制修改并下调酒店的房间定价，称平台追价成了“单项绑架”，明明显示申请取消了该功能，但总又悄悄上线。据正观新闻报道，7月9日，郑州市市场监督管理局回应，针对携程“调价助手”一事，已正式立案调查。目前正在向携程平台方面了解有关情况，其他情况结案前暂不便...

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严明会近日，携程“调价助手”被指扰乱市场定价、打乱酒店经营节奏一事引发热议。有酒店商家反映称，该功能通过后台系统自动扫描竞品平台价格，会自动强制修改并下调酒店的房间定价，称平台追价成了“单项绑架”，明明显示申请取消了该功能，但总又悄悄上线。据正观新闻报道，7月9日，郑州市市场监督管理局回应，针对携程“调价助手”一事，已正式立案调查。目前正在向携程平台方面了解有关情况，其他情况结案前暂不便透露。“调价助手”是一款保证携程价格优势的自动化跟价工具。它可以定期扫描其他平台同款酒店产品价格，若监测到携程酒店的定价高于其他平台，调价助手会立即自动调低酒店底价，或者让酒店产品参与促销活动。在OTA激烈的市场竞争中，此举对于保持平台竞争力，有着较大的优势，但商家在不知不觉中被调价，也打乱了自身的经营计划。今年一季度，携程保持着业绩的增长。期内，携程集团净营业收入为138亿元，同比上升16%，主要得益于越来越强劲的旅游需求。其中，住宿预订营业收入为55亿元，同比上升23%；交通票务营业收入为54亿元，同比上升8%；旅游度假业务营业收入为9.47亿元，同比上升7%；商旅管理业务营业收入为5.73，同比上升12%。2024年全年，携程的住宿预订、交通票务、旅游度假、商旅管理、其他业务营收分别为216.12亿元、203.01亿元、43.36亿元、25.02亿元、46.26亿元，分别同比增长25%、10%、38%、11%、33%，占总营收的40.49%、38.03%、8.12%、4.69%、8.67%。由此可见，携程在今年一季度，延续了业绩的同比增长。整个季度下来，归属于携程集团股东的净利润为43亿元，与去年同期基本持平。今年一季度，携程的销售及营销费用为30亿元，同比上升30%，环比下降11%；这项费用体量占净营业收入的22%。销售费用增长的主要原因，是由于相关销售和营销活动费用的变动。其一般及行政费用为10亿元，同比上升11%，主要由于一般及行政人员相关费用的增加。截至2024年末，携程拥有41,073名雇员，其中包括3,024名管理及行政雇员、16,383名客户服务中心雇员、4,283名销售及营销雇员，以及17,383名包括供货商管理人员及技术支持人员的产品研发雇员。其中，客户服务中心雇员的人数，占雇员人数的比例，达到了39.89%。高比例的客服团队，成为了携程与商家、消费者沟通的对接者。2022年末、2023年末，携程的雇员人数，分别为32,202名、36,249名。换言之，2023年携程的员工数同比2022年，增加了4,047人。而2024年，携程则增员4,824人，增幅为13.3%。两年的时间，该公司增员8,871人。携程于2024年，向高级管理人员支付合共2.1百万美元的现金薪酬；而2023年，其该项支出为1.6百万美元。去年，其高管的薪酬，增加了31.25%。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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