淘宝闪购助燃重庆夜经济活力：啤酒销量增长超230%

市场资讯2025-07-15

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！（来源：网易科技）7月14日，淘宝闪购联合饿了么宣布，在订单结构向全品类深度拓展的同时，日订单量再次突破8000万创新高（不含自提及0元购）。从1000万、4000万、6000万到8000万新高，淘宝闪购以技术和商业创新驱动的“大消费平台”升级，持续点燃社会消费热情，带动商家生意增长。夏日夜经济叠加暑期旅游旺季，“不夜重庆...

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（来源：网易科技）7月14日，淘宝闪购联合饿了么宣布，在订单结构向全品类深度拓展的同时，日订单量再次突破8000万创新高（不含自提及0元购）。从1000万、4000万、6000万到8000万新高，淘宝闪购以技术和商业创新驱动的“大消费平台”升级，持续点燃社会消费热情，带动商家生意增长。夏日夜经济叠加暑期旅游旺季，“不夜重庆...</p>\n\n<a 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（来源：网易科技）7月14日，淘宝闪购联合饿了么宣布，在订单结构向全品类深度拓展的同时，日订单量再次突破8000万创新高（不含自提及0元购）。从1000万、4000万、6000万到8000万新高，淘宝闪购以技术和商业创新驱动的“大消费平台”升级，持续点燃社会消费热情，带动商家生意增长。夏日夜经济叠加暑期旅游旺季，“不夜重庆生活节”特色消费季活动陆续启动。刚刚过去的周末，淘宝闪购加码重庆夜经济消费，发放10万份免单、1万份18.8元红包等福利。此外，在线下集市、文旅等消费场景，淘宝闪购等平台也通过平台消费券的助力，持续满足更多元场景的需求，持续激发夜间消费活力。7月以来，淘宝闪购500亿元平台消费券直接带动广州、深圳、济南等多地夜间订单增长超过2倍，全国超过64万家门店的夜间订单环比增长超过100%。同时，露营地、景区、酒店等更多夜间线下场景的消费需求被激活，拉动小吃、啤酒、冰品等多品类夜间销量增长超过200%。据淘宝闪购数据，重庆入夏以来，龙虾、烧烤等传统夜宵美食订单环比增长65%。除此之外，更具城市烟火气的小吃、地方菜等夜宵美食在多地单量均环比增长超过180%。伴随暑期高温天气以及夜间线下活力场景的丰富，重庆人的夜宵搭子啤酒销量增长超过230%；此外，咖啡增长400%，奶茶果汁增长100%。方便速食、洁肤沐浴、口腔护理、纸品湿巾、香薰蜡烛等适宜户外的非餐订单也均环比增长超过150%。最新数据显示，淘宝闪购整体订单结构持续向全品类深度拓展：在非餐方面，1205个品类订单量环比增速超过100%；3074个商家、超26万家门店订单量环比增长超过100%。“政府搭台、平台唱戏”，在各地夏夜经济激活的多重举措中，淘宝闪购的平台消费券与城市消费季正形成有效共振：通过整合多方促销资源，全力助推地方特色消费高质量发展，拉动民生消费持续稳定增长。中国烹饪协会服务委副主席王春平表示，《提振消费专项行动方案》中明确指出，支持服务消费场景创新、业态融合、产业集聚。淘宝闪购此轮平台消费券加码投入，不仅调动了消费者的消费积极性，还让消费者对餐饮等刚性需求的消费频次增加，对激发做大国内循环市场具有显著效果。同时，对餐饮商家的收入增长起到了非常大的帮助作用。上游新闻 涂源\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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