美凯龙：半年期试点场域流量增幅45%，线上服务平台日活800+

格隆汇2025-07-16

格隆汇7月16日丨美凯龙(601828.SH)在互动平台表示，未来美凯龙家居卖场将形成建材家具占比经营面积60%，电器占比15%，家装占比15%，新业态10%的业态新格局。新业态中的汽车业态除了线下场域打造，更围绕用户用车全生命周期，构建基于场域服务的用户管理和运营体系，搭建数字化运营平台赋能业务。半年期试点场域流量增幅45%，线上服务平台日活800+，有效赋能家居主业，具体招商数据请参看定期报告...

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