外卖大战已是“囚徒困境”，如何体面地退出是三大平台须考虑的事

新浪财经2025-07-16

转自：大众新闻-大众日报一场战役中，最困难的不是进攻，也不是防御，而是撤退！外卖大战也不例外。最近，京东、美团和饿了么掀起了一场轰轰烈烈的外卖补贴大战，甚至出现了“奶茶补贴完不要钱”的极端情况。表面上看，这场大战让消费者享受了短期红利，平台订单量也一路攀升，但背后却是商家利润被挤压、平台持续烧钱的尴尬局面。这场看似热闹的竞争，实际上已经陷入了一种“囚徒困境”——谁都不敢先停手，却又都难以长期承受...

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