雅诗兰黛启动数字化新战略瞄准年轻消费者

环球市场播报2025-07-16

据报道，雅诗兰黛正发起新一轮线上零售攻势以提振低迷的销售业绩。　　根据媒体7月16日周三发布的报道——该报道含对该美容品牌新CEO傅懿德（Stéphane de La Faverie）的专访，该集团未来发展将立足于“数字与实体世界的融合”，人工智能技术将改变人们的化妆品购买方式。　　报道显示，雅诗兰黛已任命雀巢前高管Aude Gandon为首任首席数字与营销官，负责监督数字化转型。傅懿德向...

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雅诗兰黛启动数字化新战略 瞄准年轻消费者

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雅诗兰黛启动数字化新战略瞄准年轻消费者