携程“调价助手”争端背后的增长焦虑

新刊财经07-12

携程依托稳定的营收体系和较低的运营成本，维持着远高于同行的销售毛利率。然而，在行业竞争格局深刻重塑的当下，仅凭技术工具如“调价助手”维持效率或难以为继。在维持高盈利能力的同时，携程更应注重平台治理能力的提升，平衡效率与伙伴利益，以实现长期稳健发展。7月9日，据凤凰网报道，郑州多家酒店商户集体举报携程平台（携程集团-S，09961.HK）未经授权擅自修改其已上架房型价格。商户称平台此前强制接入名为“...

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