贝壳“助力门店发展战略”发布会在成都举行，坚持投入与店东价值共享

东北网2025-07-12

贝壳“助力门店发展战略”发布会在成都举行，坚持投入与店东价值共享6月10日,贝壳在成都举办“看见好服务”助力门店发展战略发布会,正式推出“1+5个2”战略体系,并宣布投入4亿元专项资源。这一举措旨在全面赋能门店经营,缓解店东压力,提升服务品质,推动房产经纪行业进入服务正循环的新阶段。发布会上,贝壳经纪事业线贝壳城市首席运营官李峰岩强调,贝壳将品牌主和店东视为合作客户,坚守长期主义,努力做好行业...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2550991153?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-07-12 15:02","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2550991153","market":"us","top_or_hot":-1,"title":"贝壳“助力门店发展战略”发布会在成都举行，坚持投入与店东价值共享","media":"东北网","content":"<div>\n<p>贝壳“助力门店发展战略”发布会在成都举行，坚持投入与店东价值共享6月10日,贝壳在成都举办“看见好服务”助力门店发展战略发布会,正式推出“1+5个2”战略体系,并宣布投入4亿元专项资源。这一举措旨在全面赋能门店经营,缓解店东压力,提升服务品质,推动房产经纪行业进入服务正循环的新阶段。发布会上,贝壳经纪事业线贝壳城市首席运营官李峰岩强调,贝壳将品牌主和店东视为合作客户,坚守长期主义,努力做好行业...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250712150423a6a52231&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>贝壳“助力门店发展战略”发布会在成都举行，坚持投入与店东价值共享</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n贝壳“助力门店发展战略”发布会在成都举行，坚持投入与店东价值共享\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-12 15:02 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250712150423a6a52231&s=b><strong>东北网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>贝壳“助力门店发展战略”发布会在成都举行，坚持投入与店东价值共享6月10日,贝壳在成都举办“看见好服务”助力门店发展战略发布会,正式推出“1+5个2”战略体系,并宣布投入4亿元专项资源。这一举措旨在全面赋能门店经营,缓解店东压力,提升服务品质,推动房产经纪行业进入服务正循环的新阶段。发布会上,贝壳经纪事业线贝壳城市首席运营官李峰岩强调,贝壳将品牌主和店东视为合作客户,坚守长期主义,努力做好行业...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250712150423a6a52231&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0359201885.HKD","symbol_name":"BGF CHINA \"A2\" (HKD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250712150423a6a52231&s=b","article_id":"2550991153","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250712150423a6a52231&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2550991153","pubTimestamp":1752303727,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"贝壳“助力门店发展战略”发布会在成都举行，坚持投入与店东价值共享6月10日,贝壳在成都举办“看见好服务”助力门店发展战略发布会,正式推出“1+5个2”战略体系,并宣布投入4亿元专项资源。活动现场,9家成都门店获得“高星门店”授牌,成都德佑星光闪闪龙湖上城店店东卢家锋表示,星级权益让门店能增加经纪人福利,体现职业价值。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","BK4588":"碎股","LU0651947912.USD":"BGF EMERGING MARKETS EQUITY INCOME \"A5G\" (USD) INC","BK4548":"巴美列捷福持仓","02423":"贝壳-W","LU0287142896.SGD":"Fidelity China Focus A-SGD","BK4509":"腾讯概念","LU1051769294.HKD":"BGF EMERGING MARKETS EQUITY INCOME \"A6\"(HKDHDG) INC","BK4504":"桥水持仓","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0651946864.USD":"贝莱德新兴市场股票收益A2","LU0173614495.USD":"富达中国焦点A","BEKE":"贝壳","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","LU0359201612.USD":"贝莱德中国基金A2","LU1051768304.USD":"贝莱德新兴市场股票收益A6","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1688375341.USD":"贝莱德中国灵活股票基金","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","BK4526":"热门中概股","BK4585":"ETF&股票定投概念","LU1515016050.SGD":"Blackrock Emerging Markets Equity Income A6 SGD-H","LU1831875114.USD":"SCHRODER ISF ALL CHINA EQUITY \"A\" (USD) ACC","BK4505":"高瓴资本持仓","BK4079":"房地产服务","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC"},"translate_title":"Keike's \"Assisting Store Development Strategy\" press conference was held in Chengdu, insisting on investment and value sharing with store owners","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"02423":0.9,"BEKE":1},"content_text":"贝壳“助力门店发展战略”发布会在成都举行，坚持投入与店东价值共享6月10日,贝壳在成都举办“看见好服务”助力门店发展战略发布会,正式推出“1+5个2”战略体系,并宣布投入4亿元专项资源。这一举措旨在全面赋能门店经营,缓解店东压力,提升服务品质,推动房产经纪行业进入服务正循环的新阶段。发布会上,贝壳经纪事业线贝壳城市首席运营官李峰岩强调,贝壳将品牌主和店东视为合作客户,坚守长期主义,努力做好行业基础设施,通过对店东好,帮助店东对消费者好,最终形成良性循环。当前房地产行业面临调整转型,经纪门店正遭遇变化大、成单慢、管理难的三重挑战。消费者需求日益多元化和精细化,对服务品质、效率和透明度要求更高。作为最小服务单元,门店不仅是交易场所,更是经纪人职业成长的核心阵地。对此,贝壳发布的“1+5个2”战略体系以区域共治理事会为基础,围绕“机制建设、公平透明、服务承诺、业务助力和荣誉打造”五大方向,推出10项重点举措,包括门店积分制、品效商圈、服务承诺和风险兜底等。贝壳业策运营中心负责人伊凯表示,贝壳将通过“好生态、提收入、助管理”三大维度增加店东经营的确定性,助力其穿越市场周期。贝壳业策运营中心负责人伊凯指出,面对买方市场下成交周期延长、人才留存难的挑战,贝壳正通过ACN合作网络与区域共治理事会构建多门店协同体系。截至2025年6月,贝壳已在全国建立1899个区域共治理事会和534个品效商圈,实现了多门店协同作业和资源共享。在品质赔付环节,贝壳采用“先C后B、赔付共担”方式,保障服务者作业安全和经济利益。在“提收入”方面,贝壳的门店积分制已显现实际效果。积分制由业绩和服务品质共同决定门店星级和权益值,权益值可用于抵扣平台费、提现或投入门店运营,降低经营成本。目前,积分制覆盖门店超12000家,发放权益值超1.1亿,其中单季度最高门店权益值达30万。成都作为首批试点城市,自2024年7月实施以来,积分制覆盖3610家门店,店均获取权益值1.27万。贝壳副总裁、西南区域总经理都谋富分享,积分机制不仅减轻了店东压力,还提升了团队凝聚力和客户满意度。活动现场,9家成都门店获得“高星门店”授牌,成都德佑星光闪闪龙湖上城店店东卢家锋表示,星级权益让门店能增加经纪人福利,体现职业价值。李峰岩强调,投入是“难而正确”的选择,坚信店东行为将转向更合作、更关注客户感受,最终推动行业高质量发展。在未来,贝壳将持续深耕行业基础设施和服务标准,助力服务者乐业,为消费者创造可信赖的居住体验,为行业注入可持续动能。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2550991153","isCrawlerRequest":true}