美团旅行发放暑期会员出游专属券，黑钻会员订机票、酒店可减200元

市场资讯2025-07-11

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！进入7月，暑期文旅消费旺季正式到来。美团旅行数据显示，7月第一周，异地出游需求率先领跑，增长显著。助力暑期出游热潮，美团旅行联合美团会员发放暑期出游百元大额券。即日起至8月31日，黑钻会员可限时领取200元机票、酒店优惠券以及100元度假券等。其中，200元机票券可直接用于国内多个航线的立减优惠。其余等级会员同样可领到不同...

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进入7月，暑期文旅消费旺季正式到来。美团旅行数据显示，7月第一周，异地出游需求率先领跑，增长显著。助力暑期出游热潮，美团旅行联合美团会员发放暑期出游百元大额券。即日起至8月31日，黑钻会员可限时领取200元机票、酒店优惠券以及100元度假券等。其中，200元机票券可直接用于国内多个航线的立减优惠。其余等级会员同样可领到不同...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/t/2025-07-11/doc-inffarzr9354055.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"HMTD.SI","symbol_name":"Meituan HK SDR 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进入7月，暑期文旅消费旺季正式到来。美团旅行数据显示，7月第一周，异地出游需求率先领跑，增长显著。助力暑期出游热潮，美团旅行联合美团会员发放暑期出游百元大额券。即日起至8月31日，黑钻会员可限时领取200元机票、酒店优惠券以及100元度假券等。其中，200元机票券可直接用于国内多个航线的立减优惠。其余等级会员同样可领到不同额度的优惠券，包括黑金会员可领100元酒店券，铂金会员可领80元酒店券等。▲美团黑钻会员可获机票、酒店立减200元等暑期出游大额券继五一会员大额券之后，美团旅行再次聚焦会员群体发放大额出游券，包括酒店、机票、火车票、门票、度假等多个出游领域，覆盖场景更多，持续周期更长，旨在“一站式”加持会员群体的出游计划。截至7月10日，会员专属权益以及美团旅行多个主题活动的带动下，2025年美团旅行暑期景区订单量实现翻倍增长。“截至目前，领取会员专属出游券的人群中，95后、00后会员占比近六成。”美团旅行相关负责人表示，“其中不少人首次在美团预订了高星级酒店。”▲在美团会员中领券出游的95后、00后占比近六成高频活跃在吃喝玩乐等本地生活的美团会员，已成为当前文旅消费的新主力。此前一组数据显示，在美团旅行消费过的铂金及以上会员中，30岁以下年轻人占比近51%，且铂金及以上会员消费更高、异地出游占比也更高。与此同时，美团高等级会员普遍有品质住宿的需求。美团旅行调研数据显示，96%的铂金及以上会员群体有酒店住宿需求，其中，95后黑钻会员中的酒店住宿需求占比远高于其他年龄段，占比高达98%以上，是高星酒店最有潜力的新消费用户。本次美团旅行联合美团会员发放的暑期出游福利，也进一步激发了会员群体的出游热情，大家走得更远，玩得更深入。据美团旅行数据，截至7月10日，“暑期出游”热度环比上月增长超500%，“酒店住宿”搜索量环比上月增长近80%，暑期出游热度Top10目的地分别为北京、成都、西安、南京、上海、重庆、青岛、广州、长沙、杭州。“从目的地上来看，今年西南长线如川西、云南，西北长线如青海、甘肃、宁夏、新疆都依然受到欢迎。美团旅行数据显示，青海省的搜索热度同比增长了30%，藏文化博物院同比增长超过200%，成为新兴文化体验打卡地。” 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