拉布布降温迪士尼新品被疯抢，线下紧急停售，二手价涨了5倍

南方都市报2025-07-11

LABUBU热度降温，迪士尼新品接棒。　　7月11日，南都记者注意到，迪士尼发布通知，夏日上新单品“2025达菲和朋友们夏日海洋派对系列”叫停线下发售，“将不再通过上海迪士尼乐园内的特选商品园内购买名额抽签或度假区酒店零售店售卖，剩余库存转至天猫旗舰店。”　　该系列于7月8日在线上线下同时发售，包含毛绒娃娃、钥匙链、手提包等商品。发售前一晚，有不少人到上海迪士尼乐园排通宵等待入园抢购；线上官方...

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times","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DIS":1},"content_text":"LABUBU热度降温，迪士尼新品接棒。　　7月11日，南都记者注意到，迪士尼发布通知，夏日上新单品“2025达菲和朋友们夏日海洋派对系列”叫停线下发售，“将不再通过上海迪士尼乐园内的特选商品园内购买名额抽签或度假区酒店零售店售卖，剩余库存转至天猫旗舰店。”　　该系列于7月8日在线上线下同时发售，包含毛绒娃娃、钥匙链、手提包等商品。发售前一晚，有不少人到上海迪士尼乐园排通宵等待入园抢购；线上官方旗舰店现货秒没，现已开启预售，14天内发货。二级市场溢价，179元的小乌龟奥乐米拉挂件溢价至480元，相比此前的1000多元有所回落。　　有人连夜排队抢购迪士尼新品　　海内外爆火的LABUBU出圈后，伴随官方补货3.0“前方高能系列”后二级市场价格大跌，后整体热度逐步下降。消费者们涌向另一“新娃”，引发抢购潮。　　7月5日，上海迪士尼度假区发布公告，“达菲和朋友们夏日海洋派对系列”将于7月8日上线，线上线下同时售卖。　　此次发售的夏日新品，包括毛绒玩具、钥匙圈、手提包等商品。其中，基础款的钥匙圈售价179元，7件套总价1253元；公仔单价279元，7件套总价1953元。设计上，以珊瑚、水草和海洋生物为灵感，如玲娜贝儿的章鱼造型连衣裙、星黛露美人鱼裙摆等。　　上海迪士尼的热门IP玲娜贝尔2021年推出后不仅快速走红，“一娃难求”且溢价至数千元，可谓现象级产品。但令不少粉丝没想到的是，夏日新品竟引发抢购。“去年上新的自然色彩系列没这么夸张，大概是受LABUBU影响，不少黄牛加入进来。”有网友告诉南都记者。　　南都记者留意到，不少网友发布发售前一晚的线下夜排情况。视频中，7月7日下午5时起，上海迪士尼乐园外即有人排队，后人数不断增加，绵延数公里，通宵等待一早入园抢购。这意味着，部分排队者要排14个小时。　　线上同样火爆。天猫上海迪士尼乐园旗舰店当日10时开售相关商品秒没。“没想到4秒后还让我抢到了一个，可能前面排队付款拥堵。”有网友感叹成功捡漏，更多没抢到的网友希望官方开预售。　　二级市场随之溢价。相关潮玩平台数据显示，开售前数小时，原价179元的小乌龟奥乐米拉挂件溢价至1100多元。后官方开启预售后，南都记者注意到，该款单品已回落至480元。 　　上海迪士尼乐园叫停线下发售　　线下夜排抢购，黄牛溢价出售后，上海迪士尼乐园发声。为抑制市场不规范加价交易，同时鉴于目前的库存水平情况以及为保护所有游客体验，7月10日，上海迪士尼发布通知：自2025年7月11日起，“2025达菲和朋友们夏日海洋派对系列”将不通过上海迪士尼乐园内的特选商品园内购买名额抽签或度假区酒店零售商店售卖。该夏日系列的剩余库存将转至天猫上海迪士尼乐园官方旗舰店供游客在线选购。其他达菲和朋友们系列以及度假区的其他主题商品仍可通过度假区商店或特选商品园内购买名额抽签方式购买。　　目前，天猫上海迪士尼乐园官方旗舰店内，该系列的钥匙圈、毛绒玩具等已开启预售，14天内发货。消费者可在线上下单后，二级市场价格随之回落，二手平台多款热门产品加价数十元或百元即可到手。（文章来源：南方都市报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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