公司首次覆盖报告：家纺龙头推陈出新，深化大单品战略助力全品类发展

东方财富07-11

水星家纺(603365)家纺龙头推陈出新，以大单品助全品类发展，首次覆盖，给予“买入”评级水星家纺是国内家纺龙头公司，聚焦被芯优势品类，覆盖床上用品全品类产品矩阵。公司近年来在研发和营销端持续发力，传统优势被芯品类推陈出新；同时深化大单品战略，以爆品打开其他品类市场，有望进一步提升市场份额。公司积极布局电商渠道并高效营销，线下合理拓店，提质增效，预计公司未来3-5年内有望保持稳健增长。公司上市以来...

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