腾讯游戏成立K9合作部推动《刺客信条》等育碧IP长青化

南方都市报2025-07-09

腾讯斥资11.6亿欧元入股育碧新公司后，终于有了进一步动作。南都记者获悉，7月8日腾讯游戏发布内部邮件开启了新一轮架构调整。据悉，腾讯游戏新成立了K9合作部，该部门将负责与育碧的战略合作相关工作，以发行代理及IP合作业务为出发点，逐步推动育碧核心IP向长青化品牌转型。　　成立K9合作部后，原K1合作部助理总经理陈侃将调任为K9合作部负责人，向腾讯集团高级副总裁马晓轶汇报。据悉，陈侃此前是《穿越火线...

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　　今年3月，法国知名游戏厂商育碧发布公告称，将剥离《刺客信条》《孤岛惊魂》和《彩虹六号》3大游戏IP成立子公司，而腾讯将斥资11.6亿欧元（当时约合人民币91亿元）投资这家子公司，并获得25%的股权。公告还提到，腾讯与育碧有着共同目标，即进一步提升单机叙事体验的质量、通过更频繁的内容更新扩展多人游戏服务、引入免费游玩入口，以及整合更多社交功能。　　腾讯总裁刘炽平对此表示，腾讯很高兴通过此次投资延续与育碧的长期合作伙伴关系，育碧的相关游戏产品具有巨大的潜力，可以发展为长期常青游戏平台，并为玩家创造引人入胜的新体验。　　国际市场的重要性也正在腾讯近期的财报中有所体现。腾讯财报显示，今年一季度国际市场游戏收入同比增长23%至166亿元，连续三个季度刷新历史高点。此番专门针对与育碧的战略合作来成立K9合作部，系腾讯再次在国际市场中增强竞争力的关键。　　除了成立K9合作部以外，此次架构调整中，腾讯游戏同时撤销原UBI合作部，相关职能与团队分别整合并入K9合作部；撤销原动视合作部，相关职能和团队整合并入STC游戏产品部、商务部；撤销原EA合作部，相关职能与团队分别整合并入国内发行线体育产品部、商务部，继续聚焦当前产品及核心IP合作。　　今年2月，腾讯调整了一轮发行线的组织架构，依据产品品类、业务职能，将团队进行了细化梳理，趋势是进一步聚焦各团队在垂类上的积累与精细化运营。 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腾讯游戏成立K9合作部 推动《刺客信条》等育碧IP长青化

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腾讯游戏成立K9合作部推动《刺客信条》等育碧IP长青化