降价就香，苹果在中国市场热卖，全球市场份额创新高

Ofweek光电信息网2025-07-09

国产手机们的竞争其实仍然激烈，为了排名也是玩得很厉害，这不二季度刚结束已有分析机构给出数据了，不过这份数据就颇为奇怪，仅是公布了国内前三大手机品牌，苹果位列其中，显然苹果是他们绕不过的手机品牌了。二季度苹果在中国市场的销量增长了8%，位居国内手机市场第三名；另外一家手机品牌H家则增长12%，居于国内手机市场第一名；vivo位居国内手机市场第二名。相比起一季度苹果仅是位居国内手机市场第五名，苹果...

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high","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1,"MACW.SI":0.6,"YINN":1},"content_text":"国产手机们的竞争其实仍然激烈，为了排名也是玩得很厉害，这不二季度刚结束已有分析机构给出数据了，不过这份数据就颇为奇怪，仅是公布了国内前三大手机品牌，苹果位列其中，显然苹果是他们绕不过的手机品牌了。二季度苹果在中国市场的销量增长了8%，位居国内手机市场第三名；另外一家手机品牌H家则增长12%，居于国内手机市场第一名；vivo位居国内手机市场第二名。相比起一季度苹果仅是位居国内手机市场第五名，苹果一下子提升了两个名次，显示出618大促给苹果带来的销量推动作用巨大，从而大幅抬高了它在国内手机市场的名次。618大促的最大赢家是苹果，从5月15就开始大幅降价促销，今年苹果的促销主力是基础版的iPhone16Pro，苹果官方降价1400元，电商补贴600元，售价一下子跌到5999元，满足了国补的要求，因此又得到500元国补，总体优惠得到2500元，成为降价力度最大的手机。依靠着大力度的降价，iPhone16Pro、iPhone16Pro max、iPhone16牢牢占据了618大促前三名；后来iPhone14也加入优惠促销，iPhone14一度冲高到热销榜第四名。618大促的另一大赢家是国产手机品牌XM，该品牌有多款手机进入热销榜前十名，从618大促的数据来看，XM家应该是618大促的第二大赢家，奇怪的是它竟然没能进入前三名。对此有业界人士质疑这份榜单是否公平，一季度有分析机构认为XM家位居国内手机市场第一名，二季度它在618大促赢得了不小的销量，没理由跌出前三名。这也是国内手机市场屡屡受到争议的原因，每次排名，各家分析机构给出的数据往往大相径庭，让人无所适从，这也降低了分析机构的可信度。不过分析机构虽然对中国市场的手机品牌排名屡屡出现争议，但是在国际市场的排名则颇为一致，这几年几乎都是三星和苹果位居前二，国产手机品牌仅是占据三至五名。相比起国内市场，分析机构counterpoint给出了4月+5月份国际手机市场的数据，苹果夺下国际手机市场第一名，原因是它在中国市场的销量大幅反弹，而在中国以外的市场一直保持强劲增长势头。这份数据还指出，今年4月份+5月份为苹果自2019年以来取得的全球手机市场最高份额，显示出消费者对iPhone16这款手机的非常喜爱，与国内网络宣传说iPhone16不受认可完全不一样。事实上，iPhone16做出了很大的改变，在外观上四款iPhone16都采用了灵动岛设计，低配的iPhone16和iPhone16plus也没有采用上一代的处理器而是新款的A18处理器，而且内存容量也增加了，然而起步价仍然是5999元起，可以说是加量不加价。与iPhone16系列在国内市场受到冲击相比，iPhone16在中国以外的市场一直保持增长势头；而随着苹果在国内市场大幅降价，iPhone16也扭转了销量不振的势头，销量猛涨，证明了中国消费者其实也欢迎iPhone16，只是原先嫌弃它价格过高，只要降价，消费者就掏钱支持。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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